The agricultural sector has an important appointment in Gornja Radgona. Agra 2026, which will take place from August 22 to 26, positions itself as one of the most relevant fairs in the sector in Europe, focusing on innovation and agricultural techniques. This event not only showcases advanced agricultural machinery but also highlights the importance of food and wine in the region.
Context and history of the event
Agra has been a benchmark in the agricultural field since its inception, growing in the number of exhibitors and visitors over the years. In 2026, the event celebrates its 64th edition, consolidating itself as a key point for the presentation of innovative technologies and sustainable practices in agriculture. This year, the fair is framed within the celebration of the International Year of Grasslands and Livestock, which adds a special context to its programming.
Practical information: dates and venue
The fair will be held at the Pomurski Sejem exhibition center in Gornja Radgona, Slovenia. Opening hours will be from 9:00 AM to 6:00 PM during the five days of the event. It is advisable to plan your visit in advance, given the large number of activities and exhibitors expected.
Sectors and types of companies present
Agra 2026 will bring together a wide variety of companies from the agricultural sector, from machinery manufacturers to food and beverage producers. Participation from government institutions and non-governmental organizations that support the development of the sector is expected. This event is an essential platform to learn about the latest trends and technologies in agriculture, livestock, and food production.
Program and highlighted activities
The program of Agra 2026 will include livestock exhibitions, presentations of new technologies, and forums on sustainable practices. Activities related to promoting the role of women in the agricultural sector will also take place, reflecting a commitment to inclusion and rural development.
Business prospecting and networking
To maximize business opportunities at Agra 2026, it is essential to prepare a clear prospecting strategy. Identifying key exhibitors and attending presentations and discussion forums can facilitate the establishment of valuable contacts. Utilizing lead capture and contact qualification tools will be crucial to optimizing the experience at the fair.
Key figures
Although the exact numbers of attendees and exhibitors for 2026 are not yet available, previous editions have exceeded 100,000 visitors, demonstrating the importance of this event in the European agricultural calendar. The 2026 edition is expected to attract a similar number of industry professionals.
Agra 2026 is not only an opportunity to explore the latest in agricultural technology but also to reflect on the future of the sector in a context of increasing demand for sustainability. For more details about the event, you can visit the official Agra page.
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