The supply chain of manufacturers and importers for professional audiovisual equipment works under tight product cycles and growing technical demands. Against that backdrop, AFIAL gathers suppliers and brands in October to showcase products for sound, lighting and audiovisual solutions used in venues and studios.
Dates and venue for AFIAL 2026
AFIAL | Salón del sonido, la iluminación y tecnologías audiovisuales 2026 takes place 7 to 8 October in Madrid. The event is scheduled at the Multi-use Pavilion Madrid Arena, listed as the venue by the association.
Exhibitor and audience profile
The fair is aimed at manufacturers and importers in the audiovisual sector. The organizing association compiles a brands directory and focuses on information, advice and promotion. That composition favors technical product demonstrations and solutions aimed at integrators, rental companies and production managers.
Program elements and related resources
AFIAL’s calendar features initiatives such as the AVL Summit and the AFIAL Guides, publications that the association produces for technical training. The guides cover topics such as rigging and radio frequency audio systems, practical material for technical teams and buyers seeking clear specifications prior to purchase.
How to prepare B2B prospecting at AFIAL
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Study the brands directory. The AFIAL directory helps locate manufacturers and distributors before the show. Select 10 to 15 target companies to save time on the floor.
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Bring technical collateral and preconfigured demos. In a technical sector purchase decisions rely on product trials. Plan short, scripted demonstrations tailored to the pavilion’s space.
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Book meetings with key distributors. Use the directory to arrange slots during the event. A focused 20-minute meeting is often more productive than ad hoc encounters.
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Set lead qualification criteria. Track installation needs, budget range and purchasing timelines to prioritize post-show follow up.
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Use the guides and the AVL Summit. Download technical guides and review AVL Summit activities to spot themes and companies with buying influence.
Closing note and official link
AFIAL brings together the industrial links that supply technology for live shows and audiovisual production. If your aim is to prospect manufacturers or assess new solutions in sound, lighting and rigging, start from the association’s brands directory and technical guides to structure visits and meetings. The program, brand directory and guides are published at https://www.afial.net/, where news and association resources are also accessible.
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