Adventure travel will gather in London at the start of January, with a concentrated offer of operators, specialist itineraries and bike travel. The Adventure Travel Show 2027 takes place on 9 and 10 January at the Business Design Centre, bringing together exhibitors and a content program aimed at expedition and nature travel professionals.
Dates and venue in Islington
Adventure Travel Show 2027 is scheduled for Saturday 9 January 09:30 to 17:30 and Sunday 10 January 09:30 to 16:00. The Business Design Centre, 52 Upper Street, Islington, provides a high‑profile event space with a glass vaulted roof, easy London transport links and on‑site bike parking.
Exhibitor profile
The event lists over 125 exhibitors, ranging from small expedition outfitters and specialist cruise collections to operators focused on wild places and cultural journeys. Featured partners and exhibitors include names such as HX Expeditions and regional tourism boards, plus a dedicated Gravel & Adventure Bike Expo alongside the main show.
Program highlights
The show includes the HX Adventure Travel Theatre and several destination theatres with talks, photography workshops and outdoor cookery demos. The lineup has previously featured prominent travellers and broadcasters, with a mix of storytelling and practical sessions aimed at consumers and trade visitors.
Practical format and numbers
Organisers cite more than 125 exhibitors under one roof. The combined format pairs commercial stands with free-to-attend theatres and hands‑on workshops, making it straightforward to cross-reference suppliers and attend short briefings during the two days.
B2B prospecting advice for the show
- Preselect exhibitors from the show guide and request meeting slots to avoid ad hoc interruptions.
- Align your offers with exhibitor niches, for example matched bicycle tour operators if you represent active travel packages.
- Prepare concise sales materials and clear follow‑up actions so conversations convert to next steps.
- Use theatre sessions to gather talking points and approach speakers or exhibitors with direct, relevant proposals.
Closing note
For companies working in expedition travel and adventure cycling, planning meetings and using the HX theatre content will sharpen your outreach at Adventure Travel Show 2027. Check exhibitor lists and schedules on the official site to organise your agenda at http://www.adventureshow.com.
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