Digital transformation in accounting and administrative workflows forces firms to reassess their toolset. Accountex España 2026 takes place from 18 to 19 November in Madrid and brings together vendors of software and services for accounting firms, advisors and small businesses.
Practical details
The event is held at Ifema Parque Ferial Juan Carlos I. Dates are 18 and 19 November 2026. Registration options include visitor passes and exhibitor space reservations according to the official site.
Exhibitor profile and offering
This edition lists 100 exhibitors presenting solutions for accounting, tax management, payroll and process automation. Main focus areas are accounting software, integrated management platforms and services aimed at advisory firms.
Program and session format
The agenda features training sessions and live demonstrations. The organizers present a lineup of instructional sessions intended to update professional skills in tools and operational processes, alongside dedicated demo areas at stands.
How to approach prospecting at Accountex España 2026
Pre event planning
- Review the exhibitor list and flag priority vendors for meetings. Rank them by product fit and use case.
- Book 15 to 20 minute demo slots for focused conversations rather than long overviews.
Materials and messaging
- Prepare three selling points tailored to each buyer profile: small firm, mid size advisor, and finance team in an SME.
- Bring two concise case studies with measurable outcomes to demonstrate implementation results.
Lead capture and follow up
- Define a lead capture and export protocol for the stand. A recommended flow is QR or short form capture with daily CSV export.
- Set a follow up cadence. Send a recap email within 48 hours and propose a technical call during the first post event week.
Exhibitor logistics
- Design the booth for short demos and private conversations. Reserve a small meeting area when presentations require screens with client data.
- Prioritize demos that use real data or close simulations to keep discussions operational.
Key figures
- Exhibitors 100
- Venue Ifema Parque Ferial Juan Carlos I
Final recommendation
Vendors can use Accountex España 2026 to validate product fit with advisory practices and finance teams. Advisers can use the two days to compare solutions and check integration capabilities. Plan meetings and review the exhibitor list on the official site http://www.accountexespana.es to make the most of your time at the show.
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