Extended reality is moving deeper into commercial deployments across Europe and the calendar reflects that trend. United XR Europe 2026 runs in Brussels from 7 to 9 December combining conference programming with a substantial expo footprint for developers, vendors and enterprise buyers.
Practical information and venue
United XR Europe 2026 takes place at Maison de la Poste, Rue Picard 3 in central Brussels. The event spans three days with a schedule that separates conference tracks, expo halls and side activations.
Key figures from the event structure
The previous edition recorded 2,382 attendees, 155 exhibitors and 160 speakers, with 3,948 square metres of exhibition space. Those figures point to a configuration that supports demo spaces, vendor booths and curated areas for startups and European initiatives.
Notable programs and expo areas at Maison de la Poste
The event agenda includes the European XR Awards, the UnitedXR Market, booster programs and a Startup Pitch Competition. Expo highlights listed in the program are the EU Village, the XR Showcase and a Playground area for hands-on experiences. These zones are designed to host live product tests and staged interactions.
Types of companies and visitor profiles
Exhibitors cover hardware suppliers, platform vendors, content studios and consultancy firms. Visitor profiles mix technical roles and commercial decision makers such as developers, product managers, innovation leads and procurement teams. That mix supports both technical validation and initial commercial conversations.
Actionable B2B outreach for United XR Europe 2026
- Book demo slots rather than relying on walk-ups. Physical demos convert faster in XR contexts.
- Create a short list of target exhibitors and speakers by vertical and use case, then tailor your outreach pitch to each target.
- Prepare digital follow-up assets and sandbox access to share on the spot. Immediate post-demo access reduces friction in the sales cycle.
- Capture a concise set of qualification fields at each meeting that separate technical interest from procurement readiness.
Final note and how to access details
United XR Europe 2026 brings a concentrated program of showcases and European initiatives to an accessible city venue. For exhibitor lists, program slots and registration use https://unitedxr.eu as your reference and schedule demo times in advance to convert conversations into qualified opportunities.
