December brings five days of competition and commercial activity to ExCeL London. The programme includes jumping, dressage and driving tests with three FEI World CupTM qualifiers across the week.
What the week at ExCeL looks like
The London International Horse Show 2026 schedules afternoon and evening sessions across five days. The official programme lists dressage, 148cm jumping sessions, multiple 5* jumping nights, puissance, six bar and the 5* Jumping Grand Prix. There is a dedicated day for the Jumping World Cup and extended performances on selected sessions.
The Masterclass Series runs in the New Horizon Plastics London Arena and brings top riders for practical demonstrations. The London International Showing Series finals also take place during the week in the same arena.
Tickets and hospitality options at ExCeL
Public ticket options on the official listing include Show Entry at £37.95 and London Arena all-day tickets at £42.95. Grandstand pricing is differentiated between afternoon and evening performances and there are Champagne Bar and Phoenix Club packages with higher tariffs. Private boxes and VIP packages are published with per-box and per-person pricing in the hospitality schedule.
This ticket mix creates distinct audience segments from general admission to premium corporate hospitality, useful for planning targeted outreach and meetings.
Retail, brands and on-site commercial activity
The event brings more than 200 country and equestrian lifestyle brands to the show, covering tack, rider apparel and lifestyle products. Exhibition aisles sit alongside competition arenas, providing brands opportunities for live demonstrations and direct sales to a focused audience.
Masterclasses and arena sessions act as demonstration platforms. Brands can align product showcases or launches with scheduled sessions to reach engaged attendees.
Practical B2B prospecting advice for The London International Horse Show 2026
- Target by ticket and hospitality type. Use VIP and private box listings to prioritise corporate buyers and high-value prospects. These packages signal greater purchasing power.
- Schedule demonstrations around masterclasses and prime competition slots. Arena sessions draw specialist audiences receptive to technical showcases.
- Align activity with the three FEI World CupTM qualifiers. Key competition days attract wider media and professional attendance; plan meetings and launches on those dates.
- Prepare technical documentation and operational cases. Buyers for equestrian equipment value concrete information on safety, maintenance and competition compliance.
- Explore co-marketing with adjacent stands. With over 200 brands on site, collaborative displays and shared demonstrations can extend reach.
Numbers and organisers
The programme confirms three FEI World CupTM qualifiers during the week and more than 200 exhibitor brands in the retail area. The show is managed by The HPower Group Ltd and presented by Clarion Events Ltd.
Final takeaway and next step
If your objective is to develop commercial leads in the equestrian market, prioritise presence on 5* jumping days and consider hospitality packages for focused meetings. For ticketing, hospitality packages and the detailed schedule visit the official site at http://londonhorseshow.com and plan activity around the arenas and masterclass timetable.
