Spain’s eCommerce and digital marketing ecosystem converges at Ifema in November with a clear agenda around automation, data and customer experience.
Dates and venue at Ifema
Technology for Marketing Madrid 2026 runs on 4 and 5 November at Ifema - Parque Ferial Juan Carlos I, halls 3 to 5. The event is part of Tech Show Madrid and sits alongside other technology forums, enabling visitors to explore cross-cutting digital business solutions.
Key figures for the event
The previous edition gathered more than 27,000 professionals and hosted 470 exhibiting companies. The congress featured around 400 speakers and multiple thematic stages, reflecting the event’s professional density and commercial reach.
Who exhibits and which sectors benefit
Exhibitors include major platforms, technology vendors and specialist agencies. Names on the roster include TikTok, Mirakl, PrestaShop, Klarna and Trustpilot. Offerings range from marketplace platforms and payments to real time personalization, logistics and analytics tools. Target visitors include eCommerce leaders, marketing directors, logistics managers and B2B technology providers.
Program highlights and thematic theatres
The program organizes several theatres focused on practical topics. Core themes include AI for eCommerce operations, mobile and social commerce, flexible payments, omnichannel strategies, AR/VR shopping experiences, predictive CX, retail media and customer journey automation. These tracks allow side-by-side comparisons of solutions and case studies on conversion rate optimization, fulfillment automation and first party data strategies.
Preparing B2B prospecting for Madrid 2026
Set segment-specific goals and shortlist priority exhibitors from the event catalog. Book meetings in advance via email or LinkedIn and focus on technical demos that show integration with your stack. Use a short script of three questions per vendor covering measurable impact, deployment timeline and technical requirements. During theatre sessions capture replicable use cases and collect contacts from speakers and sponsors.
Networking and post-event follow up
Classify leads by priority and schedule immediate follow-ups. An email referencing the demo with a proposal for a pilot tends to work better than generic outreach. Use the concentration of decision makers at Ifema to arrange trial timelines and deeper meetings before finalizing deals.
Final thought and official resource
Two days at Ifema provide an operational snapshot of eCommerce and digital marketing: technology, payments and purchase flow optimization. If your aim is vendor evaluation or lead capture, review the program and exhibitor list at http://eshow.es/madrid/tfm and prepare your agenda in advance.
