Sustainability and traceability shape market conversations for wine buyers and producers as Slow Wine Fair 2026 runs in Bologna from 22 to 24 February. The edition takes place at BolognaFiere and focuses on producers who apply environmental and social criteria to viticulture.
Dates and venue for Slow Wine Fair 2026
The event occupies three days at BolognaFiere. The scheduled window from 22 to 24 February concentrates tastings and business meetings in a venue equipped for international trade events.
Exhibitor profile and product scope
Participants are primarily wineries committed to sustainable agriculture. The fair also includes sections for artisanal spirits, the Italian amaro showcase, cider and coffee, broadening the range of operators from horeca buyers to specialized distributors.
Key figures for the 2026 edition
Official figures for 2026 provide scale indicators. The fair reports 16,000 visitors, over 1,100 wineries, more than 7,000 labels available for tasting and participation from 28 countries. These numbers give a clear sense of the diversity and buyer flow onsite.
Program highlights
The 2026 catalog presents themed areas and a Buyers Program aimed at professional buyers. Beyond tasting halls, visitors will find exhibition spaces for beverages and allied products that connect producers with national and international trade partners.
Practical advice for B2B prospecting
Set a target list of exhibitors and prioritize short discovery meetings. Prepare digital product sheets and sample information for quick evaluation. Buyers should define clear objectives per meeting such as target price, logistics conditions and minimum volumes. Use the Buyers Program slots and opening hours to schedule meetings with international distributors.
Practical tips for exhibitors and buyers
Exhibitors should present concise value propositions on stand and have price lists in multiple formats. Buyers save time by grouping visits by region or wine type. BolognaFiere supports sample logistics and coordination with overseas operators.
Close with an action and a link. The exhibitor catalog and Buyers Program details are available at the official site https://slowinefair.slowfood.it/en where sections on spirits, cider and coffee are listed. Slow Wine Fair 2026 in Bologna offers a focused snapshot of the sustainable wine market and a chance to update sourcing plans with producers who prioritize biodiversity.
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