The jewellery and watch trade will gather in Novi Sad from November 13 to 15. The 2026 edition takes place at the Novi Sad Faircenter and targets professionals working with product lines, supply and accessory trends.
Dates and venue for SJAJ 2026 in Novi Sad
SJAJ - International Exhibition of Jewellery and Watches 2026 runs from November 13 to 15 at the Novi Sad Faircenter. The fairground functions as the leading trade fair house in Serbia and has operated for more than a century.
Profiles of companies attending SJAJ 2026
The event is described as an international exhibition dedicated to jewellery and watches that brings together sector professionals. Participating profiles typically include manufacturers, watch distributors, independent designers and suppliers of raw materials and packaging for fashion accessories. Commercial activity focuses on wholesale sourcing and business contacts between brands and retail channels.
How to prepare B2B prospecting at SJAJ 2026
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Target by product line. Define priorities such as fine jewellery, watches and fashion accessories to structure meetings efficiently.
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Prepare samples and technical sheets. Buyers expect clear material specifications, weights and packaging options. Include wholesale terms and delivery times.
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Schedule meetings in advance. Propose time slots by email to reduce walking the aisles and increase the number of structured conversations.
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Track opportunities systematically. Use a simple tracking sheet with product, contact, potential volume and next steps. Flag opportunities that can lead to a pilot order.
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Confirm logistics. If you bring physical stock, verify shipping and storage options at the Novi Sad Faircenter before arrival.
Venue context and regional reach
The Novi Sad Fair programs sector-specific events across the year, combining industrial trade shows with consumer exhibitions. That mix helps connect regional supply with international buyers who attend the city’s calendar.
Final note and official link
For commercial teams, clarity in objectives and a lean meeting plan produce measurable outcomes. Official schedules and participation details are available at https://sajam.net/en/calendar
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