Hospitality and foodservice operators face shifting supply chains and rising expectations on sustainability and guest experience. Sirha Lyon 2027 arrives in January as a meeting place for foodservice companies, equipment manufacturers and beverage suppliers.
Dates and venue for Sirha Lyon 2027
Sirha Lyon 2027 runs from January 21 to 25 in Lyon. The event takes place at Eurexpo, a venue suited to large-scale exhibitors and demonstration areas.
Types of companies and product focus
The event description indicates participation from restoration professionals, the food industry and wine and spirits. Expect manufacturers of professional kitchen equipment, specialty food suppliers and beverage distributors. Exhibitors typically range from industrial brands to specialized SMEs offering solutions for hospitality.
Preparing B2B prospecting at Sirha Lyon 2027
Map the show floor and set daily objectives by sector to maximize contact quality. Prioritize targets by purchasing role and prepare concise technical materials or digital catalogs for instant follow up. Craft a short value proposition tailored to horeca channels and adjust messaging for hotel procurement, independent restaurateurs or regional distributors.
Practical networking tactics for hospitality fairs
In shows focused on equipment, ingredients and beverages, logistics matter. Schedule meetings in advance and block follow up slots during the event. Use product demos to open technical conversations with buyers and capture brief notes per contact to enable fast post-show actions.
Practical information for professional visitors
Eurexpo organizes exhibitor zones and tasting areas that benefit from pre-planning. If you attend as a buyer or business developer, assemble a compact commercial dossier and links to online catalogs to share quickly. Allocate time to tasting and demo zones that match your sourcing priorities.
Closing thought and official link
Sirha Lyon 2027 brings together equipment makers, product suppliers and hospitality operators in a concentrated professional environment. For teams aiming to generate qualified leads in the horeca sector, precise planning of routes and offers is essential. Check schedules, access and floor plans at http://www.sirha-lyon.com/en to finalize your show agenda.
