Brick and mortar retail is recalibrating business models and space uses across Europe. Siec 2026 takes place on June 10 and 11 in Paris to map those changes and gather retailers, brands and commercial real estate professionals.
Dates and venue for Siec 2026 in Paris
Siec 2026 takes place on June 10 and 11, 2026 at PARIS EXPO PORTE DE VERSAILLES. The programme includes thematic pavilions, a retailers track and a conference agenda aimed at operators, landlords and brand leaders.
Key figures for the edition
The event reports 4,400 attendees and 115 exhibitors. The organisers also list 1,000 scheduled business meetings to structure commercial interactions across two days.
What the 2026 programme covers
The 2026 programme balances conference sessions, a retailers programme and themed exhibition areas. Main topics highlighted in the agenda include customer experience innovation, the expansion of franchising models and the redesign of shopping centre and high street offers.
Preparing B2B prospecting at Siec 2026
- Prioritise prospects by purchasing role and decision-making scope. Focus on retailer networks, centre owners and leasing teams according to your value proposition.
- Book business meetings in advance. With 1,000 meetings on the agenda, pre-scheduling is essential to make efficient use of time.
- Bring concise, outcome-driven materials. Short case studies with measurable impact help secure follow-ups from commercial and asset management contacts.
- Set a clear post-event follow-up plan. Define next steps and deadlines for proposals or pilot launches to convert conversations into projects.
Practical advantages for exhibitors and visitors
Concentrating market leads in two days allows rapid benchmarking of offers. Exhibitors should design modular demos and tight pitching slots to present commercial traction. Visitors should focus on solutions that affect footfall, occupancy and revenue metrics.
Closing note and official link
Debates around experience, franchising and mixed uses will shape where retail real estate invests next. Check the programme and request your pass at https://www.siec-online.com/en and schedule meetings with a commercial agenda to turn contacts into deals.
