Three days in Girona to assess where the cycling industry stands in 2026. Sea Otter Europe 2026 combines a large expo area and a packed sports program at Fontajau Municipal Pavilion, with demo rides and designated professional services.
Practical details for Sea Otter Europe 2026
The festival runs from September 18 to 20, 2026 at the Fontajau Municipal Pavilion in Girona. Official opening hours set Friday from 10:00 to 19:30 and full weekend hours with an earlier Sunday close. Visitor access to the exhibition includes free ticket options.
Key numbers for the festival
Published figures list 80,000 m² of festival space, 74,000 visitors, 6,124 athletes, 114 nationalities and 507 brands. That mix of public attendees, competitors and exhibitors shapes daily visitor flows across the three days.
Sports events and product activities
The program includes UCI events such as the UCI Marathon World Cup on 20 September, the 226ERS UCI Gravel World Series on 19 September and La Tramun Sea Otter Europe on 20 September. The Demobike bicycle test system allows attendees to reserve demo rides across Girona Costa Brava.
Exhibitor profile and professional areas
International cycling brands and related mobility services are present. Exhibitor benefits listed include early assembly access, nominal accreditations, Sea Otter Europe Match, Professional Business Club and Sea Otter Connect. Presence in the official festival guide is available as an exhibitor service.
Actionable B2B prospecting steps
Use the event platforms to schedule meetings and demos in advance. Prioritize contacts by exhibitor type: brands bringing demo fleets, regional distributors and e-mobility suppliers. Prepare concise demo kits and a meeting plan with 20 to 30 minute slots to maximize stand visits.
Coordinate logistics for demo bikes during assembly windows and ensure listings in the official guide are up to date to improve discoverability by buyers. Professional accreditation and the Business Club are practical tools to streamline introductions and follow ups.
Closing note and official link
Sea Otter Europe 2026 pairs international competition with an extensive expo and demo program that serves product evaluation and buyer outreach. For registration, schedules and exhibitor services consult the official site at https://www.seaottereurope.com
