Spring offerings for home, garden and leisure gather from 8 to 11 April in Dornbirn. The layout by themed areas makes it easier to target visitors by interest and region.
Practical information for Schau! 2027
Schau! 2027 runs from Thursday 8 to Sunday 11 April with daily opening hours from 10 to 18. The event takes place at Messe Dornbirn, Messeplatz 1, 6854 Dornbirn. The exhibition footprint covers about 38,000 m².
This edition is presented as the 12th SCHAU! and brings together roughly 280 exhibitors. Visitor flows come mainly from western Austria and neighbouring territories such as southern Germany, eastern Switzerland and Liechtenstein, which shapes both product selection and commercial approach.
Sectors and exhibitor profiles at Schau! 2027
The event is organised around six SCHAUplazas that group content by theme. Key areas include the GartenSCHAU! and BlumenSCHAU! for garden ideas, the Gesundheitshalle SCHAU! auf dich for health topics, the Genussmeile for food and wine and dedicated leisure and youth zones.
Exhibitors present gardening and landscaping products, home furnishings and renovation solutions, preventive health services, artisanal food and beverage producers, plus travel and leisure offers. The presence of outdoor space allows live demonstrations and plant displays in the gardening area.
Program formats and highlights
The six SCHAUplazas structure visitor journeys. The GartenSCHAU! hosts the GartenSCHAU award for landscaping projects and the BlumenSCHAU! brings floral displays. The health hall features a health forum with short sessions and workshops, alongside the largest consultation session of the country held within the hall.
Gastronomy concentrates on tasting and direct sales via the Genussmeile and street food area. Leisure sections include travel and activity showcases and zones for younger audiences, including gaming areas.
Commercial prospecting at Schau! 2027
Targeted, actionable measures work better than broad approaches. Practical steps:
- Align your stand placement with the appropriate SCHAUplaza. Outdoor furniture and plant suppliers should prioritise GartenSCHAU! and the Freigelände for live demos.
- Prepare sample-ready units and small packaged offers for immediate sale in the Genussmeile.
- Schedule meetings in advance with distributors and buyers from western Austria and neighbouring markets to optimise time on site.
- Health exhibitors should plan brief screening services and clear follow-up pathways to benefit from the Gesundheitshalle setting.
- Use the exhibitor directory to identify complementary partners and set up cross-promotions before the fair.
The event format rewards concrete demonstrations and ready-to-buy offers adapted to the thematic layout.
Key figures for the edition
Schau! 2027 lists about 280 exhibitors across approximately 38,000 m² and runs four days with opening hours from 10 to 18 daily.
Final recommendation
Prepare materials and demos that match the six thematic axes and use the exhibitor index to prebook meetings. For logistics, stand layout and the exhibitor list consult the official website at http://schau.messedornbirn.at to coordinate presence and buyer outreach.
With its thematic segmentation and strong regional visitor base, Schau! 2027 allows companies to test applied concepts and measure on‑site response during the four days in Dornbirn.
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