Southern France’s wedding market concentrates suppliers and visual trends each November. Salon du Mariage D’Avignon 2026 runs on 21 and 22 November with a regional showcase of bridal fashion and services.
Practical information for Salon du Mariage D’Avignon 2026
Dates and venue. The fair takes place 21 and 22 November 2026 at the Parc des Expositions in Avignon, Chem. des Felons, 84140 Avignon. Opening hours are Saturday 10:00 to 19:00 and Sunday 10:00 to 18:00.
Tickets and facilities. Advance tickets cost 7 euros. Entry is free for under 18s accompanied by parents. The site provides free parking and is accessible for people with reduced mobility. Payments accepted by card or cash.
Who exhibits and who attends
The 2026 edition brings together more than 80 exhibitors across bridal wear, menswear, catering, photography and related services. The event attracts over 3,000 engaged couples annually, creating a concentrated buyer audience across two days.
Exhibitors include bridal ateliers, tailors, catering firms and professional photographers. For suppliers, the fair is a chance to present collections, tasting menus and service packages to couples actively planning their weddings.
Program highlights
Theme and fashion shows. The event theme for 2026 is Provence and runway shows will reflect that aesthetic. Catwalks are scheduled at 12:00 and 16:30 each day, offering two viewing opportunities for new collections.
On-site services. Catering is provided by Aumer Traiteur and attendees receive the SO CUTE magazine at entrance, which compiles trends and supplier highlights.
Key figures
The fair lists more than 80 exhibitors and attracts over 3,000 visitors per edition. Those figures shape the density of meetings and the pace of commercial interactions.
Concrete prospecting tips for exhibitors
Plan meetings around the show schedule to avoid clashes with the 12:00 and 16:30 catwalks. Offer short, focused demos and send detailed proposals after the event.
Presentation materials. Use digital lookbooks and short video clips to show dresses, staging and menus. Prepare clear pricing packages and a concise one-page offer to hand out immediately after a meeting.
Follow-up. Capture contact details with notes on preferences and follow up with a tailored proposal within 48 hours. A structured follow-up increases conversion when the fair compresses decision-making into a weekend.
Closing note
If your business depends on visible product and direct client interaction, the two days in Avignon are an intensive window to test designs and service packages. Find exhibitor lists, ticketing and access information at the official page http://www.salonsmariage.com/index/salon-du-mariage-d-avignon and schedule your attendance accordingly.
