Retailers are navigating a phase of rapid tech adoption focused on customer experience and operational efficiency. In that context London hosts Retail Technology Show 2027 on 21 and 22 April at ExCeL, a two-day event dedicated to retail technology for stores and omnichannel operations.
Dates and venue for Retail Technology Show 2027
The show takes place 21 to 22 April 2027 at ExCeL London. Published hours are 09:00 to 17:00 on the first day and 09:00 to 16:30 on the second. Access points include Custom House served by the Elizabeth line and DLR.
Types of companies and sectors at RTS 2027
Expect vendors offering POS hardware and software, omnichannel platforms, inventory management tools and analytics solutions. The programme features zones for cyber and loss prevention, a French RetailTech hub and a start-up area.
Programme highlights and on-floor experiences
The agenda mixes supplier demonstrations, a headline stage with talks, workshops and guided show tours. Other formats include short filmed interviews with retail leaders, store tours in London and curated innovation trails across the exhibition floor.
B2B prospecting tactics for Retail Technology Show 2027
Two-step commercial plan
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Pre-show targeting: use the exhibitor list and the AI Event Planner on the official site to shortlist suppliers that match your integration needs. Prioritise stands that run live demos.
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Meeting design and KPIs: schedule short sessions of 20 minutes, and set three decision criteria per meeting such as technical compatibility, total cost of ownership and deployment timeline. Bring a demo checklist covering connectivity, ERP/POS integration and multi-channel support.
Follow-up framework
- Capture structured data at the stand to avoid fragmented notes.
- End each meeting with a clear next step, for example a pilot or a technical deep dive within ten days.
- Send an automated follow-up email summarising discussion points and agreed actions.
Key figures
- Provided registration figures show 343 attendees and 107 exhibitors.
- The event site lists over 450 suppliers, more than 125 speakers and participation by 15,000+ retail leaders in prior activity.
Use these numbers to size your team and prioritise the segments of the floor where most relevant suppliers concentrate.
Final note and next step
If you aim to validate integrations or accelerate pilot projects with retailers, lock meetings in advance and focus on live demos. Check exhibitor lists, schedules and the AI planning tools at the official site http://www.retailtechnologyshow.com and adapt your demo checklist to make each conversation outcome oriented.
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