Retail chains and suppliers in the Balkans are adjusting assortments and store operations for 2026. Against that backdrop Retail Show0 2026 gathers in Sofia manufacturers, technology vendors and distribution partners across four days focused on business development.
Dates and venue for Retail Show0 2026
Retail Show0 2026 runs from January 27 to 30 in Sofia. The event takes place at IEC Inter Expo Center, which hosts the main exhibition and the parallel program aimed at retail professionals.
Program and parallel events in Sofia
The official schedule includes several parallel events that expand commercial reach. GastronomiX brings professional gastronomy into the mix. A seminar addresses hotel business needs. The UniChef competition and the Dibla Design Awards highlight product and concept innovation. The Retail Summit focuses on operational and commercial challenges. Together these activities create targeted touchpoints for foodservice, design and retail operations.
Companies and profiles to target
Expect a lineup oriented to store equipment suppliers, consumer packaged goods manufacturers, visual merchandising specialists and logistics providers serving retail. Foodservice vendors and hospitality suppliers also take part through the culinary strands. Commercial teams should seek category buyers, operations managers and local distributors who facilitate market entry across Bulgaria and neighboring markets.
B2B prospecting approach at the show
Set clear meeting objectives in advance and map which parallel events match your offering. If you serve foodservice, schedule meetings around GastronomiX and UniChef. Prepare a concise product demo and a downloadable commercial package to follow up. Prioritize compact samples and digital catalogs over bulky printed materials.
Push for concrete commercial terms during first contacts. Clarify distribution channels, labeling requirements and delivery lead times in Bulgaria. Present pricing bands and minimum volumes to accelerate decisions. For technology vendors, show measurable use cases that lower in-store or supply chain costs.
What to check before attending
Book sessions at the Retail Summit that link operations and sales. Allocate meetings with standouts in visual merchandising and store design if you are planning space refreshes. Align your agenda with exhibitors whose offerings match your short list of pilot projects.
Closing note and official link
Retail Show0 2026 assembles exhibition space and a parallel program that help validate product fit and find commercial partners in the Bulgarian market. Entries and the program are available at https://retailshow.bg where exhibitor lists and supplemental activities can be consulted.
