Approximately one quarter of the German fashion market lies within the MMC core area, covering about 17 million consumers and 6,000 retailers. That regional reach explains why QUARTERfashion Orderdays 2026 takes place from August 1 to August 3 in Schkeuditz at the MMC Mitteldeutsches Mode Center.
Venue and logistics at MMC Mitteldeutsches Mode Center
The event is hosted at the MMC Mitteldeutsches Mode Center near Leipzig Airport. The location benefits from airport, motorway and rail connections. The Globana Airport Hotel sits on the same campus, which simplifies short stays and logistics for buying teams and exhibitor staff.
Supplier mix at QUARTERfashion Orderdays 2026
Under the QUARTER brand the MMC order days group vendors across DOB, HAKA, accessories and sustainable fashion. Adjacent sections of the MMC cover shoes, bags and children’s collections, enabling buyers to combine assortments across categories and assess complementary ranges in a single visit.
Key figures and territorial reach
The QUARTER umbrella represents roughly 17 million end consumers and 6,000 retailers in the MMC catchment. Those metrics help commercial teams size markets and plan territory coverage when evaluating partnerships and stock planning at the event.
How to prepare B2B prospecting in Schkeuditz
- Prioritize meetings by product family and time slot. Focus first on suppliers in DOB and sustainable fashion if your retail base demands eco credentials.
- Bring compact samples and clear technical sheets to speed decision making. In multi-category order days, efficient sample handling reduces turnaround time.
- Set specific objectives per appointment such as catalog acquisition, payment terms or delivery windows. Assign responsibilities for follow up.
- Use the airport proximity and the on-campus Globana Airport Hotel to coordinate urgent samples and quick return logistics.
What buyers value this edition
The concentration of womenswear, menswear and accessories together with sustainable labels allows buyers to curate assortments that respond to regional consumer profiles. The presence of footwear and bags nearby supports cross-category negotiations and full-range listings.
Final note and official resource
For teams targeting central Germany, QUARTERfashion Orderdays 2026 is a practical opportunity to evaluate seasonal lines and negotiate supply terms within the MMC ecosystem. Find exhibitor listings, logistics information and registration on the official site https://www.quarterfashion.com
