Northern Dutch business life concentrates for two days in Groningen. Promotiedagen 2026 runs on 3 and 4 November 2026 at MartiniPlaza and focuses on commercial activity and regional visibility.
Dates and venue for Promotiedagen 2026
Promotiedagen 2026 takes place on 3 and 4 November 2026 at MartiniPlaza, Groningen. The event uses roughly 12.000m2 of networking space and stages spread across dedicated pleinen and podia for short meetings and presentations.
Sectors and companies attending Promotiedagen 2026
Participants represent the northern Netherlands business community, with a strong presence of business consulting firms, regional industry players, logistics providers and professional services. The exhibitor mix aims to showcase local capabilities and cross-company projects.
Program and notable activities at Promotiedagen 2026
The schedule includes more than 60 presentations across multiple stages. Announced features include the Haven- en Industrieplein and the new Grote Noord-Nederlandse Speeddate for fast commercial meetings. The Verbinders are listed as opening the event.
B2B prospecting at Promotiedagen in Groningen
With 15.000+ visitors and 450+ participants the fair requires a focused prospecting plan. Practical steps for exhibitors and sales teams:
- Prioritize target companies and map which pleinen they will occupy to plan visits.
- Block fixed meeting slots and share them in advance to secure time with prospects.
- Prepare three-minute commercial pitches that lead to a clear next step such as a proposal or follow-up visit.
- Set a follow-up schedule with owners and deadlines before leaving the venue to convert contacts into business.
Aim for measurable outcomes per interaction rather than general exchanges.
Key figures
Promotiedagen reports 15.000+ visitors and 450+ participants. The venue offers 12.000m2 of networking area and the program features over 60 presentations. The event comes with 39 years of activity in the region.
Closing note and official link
If your goal is to activate commercial contacts in the northern Netherlands, arrive with a booked agenda and concrete commercial offers. Secure tickets and review the program at https://www.promotiedagen.nl and define three measurable objectives per day at the fair.
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