Childrenswear buyers and lifestyle buyers converge in Paris at the end of January to preview spring and summer collections. Playtime Paris 2027 runs from January 30 to February 1 at Parc Floral de Paris and combines runway-ready labels with curated lifestyle offerings.
Dates venue and access at Parc Floral de Paris
The show opens January 30 to February 1 at Parc Floral de Paris, l’Espace Evénement. Published hours are 9:30am to 6:30pm for the first two days and 9:30am to 4:30pm on the final day. Free shuttles run from Château de Vincennes metro station (line 1, exit 3) daily between 9:00am and 7:30pm. Metro line 1, RER and suburban train connections are indicated for visitors.
Key zones and brands to watch
Playtime structures its offer around Fashion Trend Space, Lifestyle Trend Space, The New Now and The Singular Selection, plus The Creative Studio for illustrators and pattern designers. Brands listed in the programme include Hello Simone, Naturino, Nobodinoz, Gray Label, Sticky Lemon and Pèpè. Newcomers highlighted this season include Camu Camu, Siri kids, Little Lykke, Miska Paris and Earthlings United.
Program highlights and Playtime Fest activities
Future Snoops will present the trends Lull and Happenstance with an exclusive talk on Monday at 10:30am in the Fashion Trend Space. The Playground hosts kids workshops with Ballon Nectar and Poupette Biscuits and a live mural by Pauline Lemberger. Saturday evening features a cocktail party with a DJ set by Le Druide from 6:30pm. The event also features Design Hunger prize winners and a MillK Magazine curated selection at the entrance.
Practical tips to prepare B2B outreach
Target your tour by zone. For trend-led buying start at the Fashion Trend Space and attend the Future Snoops presentation. For product-led sourcing head to The New Now and The Singular Selection to meet brands with capsule or mono-products. One-on-one advisory sessions appear marked as “Sold out” in the booking system, so arrange meetings in advance with selected exhibitors and prepare concise digital catalogues.
Briefing essentials. Bring clear product sheets with sizes, lead times and commercial terms. For footwear include material specs. Use on-site conversations to secure follow-up samples and set PO timelines; in childrenswear buyers typically validate orders after sample approval.
Final note and link to official information
Playtime Paris 2027 mixes curated trend spaces with a broad exhibitor roster to help buyers and retailers define season assortments. Check exhibitor lists and the full programme on the official site http://www.iloveplaytime.com/playtime-paris/?lang=fr and lock in meetings before traveling.
