---\ntitle: “Plasa 2026 London”\neventname: “Plasa 2026”\ndescription: “Plasa 2026 takes place from September 6 to 8 in London. We analyze the attendee profile and how to optimize your B2B prospecting at this key event.”\ndate: “2023-10-01”\nstart_date: “2026-09-06”\end_date: “2026-09-08”\nauthor: “Joaquín Montesinos”\ntags: [“entertainment”, “technology”, “audiovisual”, “live-events”]\nimage: “/images/blog_events/2026-09-06-plasa-2026.webp”\nkeyword_primary: “trade show leads”\nkeyword_secondary: “lead generation strategies, sales prospecting data services, trade show contact list”\n---\n\nFocusing on live entertainment technology, Plasa 2026 will be held from September 6 to 8 in London, specifically at the Olympia venue. This event serves as a benchmark in the sector, covering areas such as music and multimedia technology.\n\n## Context and history of the event\nPlasa has been a reference in entertainment technology since its inception. Over the years, it has evolved to adapt to new trends and industry needs, becoming a space where innovations are showcased and connections between professionals are made.\n\n## Practical data: dates and venue\nThe fair will take place at Olympia, London, an accessible location that facilitates the arrival of visitors and exhibitors. The event days are from September 6 to 8, 2026, and it is important to note that ticket prices increase as the date approaches.\n\n## Sectors and types of companies present\nPlasa 2026 will gather over 270 brands from the entertainment industry, including leading companies in lighting, audio, visual effects, and rigging. With an expected growing number of exhibitors, attendees will have the opportunity to learn about the latest innovations and products in the sector.\n\n## Program and highlighted activities\nThe event program will include presentations from industry leaders, live demonstrations, and opportunities for practical learning. The new initiative, Plasa Lab, will allow attendees to interact with cutting-edge technology and participate in training sessions addressing current market trends.\n\n## Commercial prospecting and networking\nTo maximize the impact of your visit, it is crucial to prepare a prospecting strategy. Identify key exhibitors you want to meet and plan your meetings in advance. Use the official event app to navigate the venue and stay updated on scheduled activities.\n\n## Key figures\nWhile the exact number of attendees is not yet available, a large turnout of industry professionals is expected, making Plasa 2026 an excellent opportunity to generate leads and business contacts.\n\nThe importance of events like Plasa 2026 lies in their ability to connect entertainment professionals with the latest innovations and market trends. For more details about the event and how to attend, visit their official website.
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