Pharmacies in France are expanding their advisory role and service mix, and major trade gatherings reflect that shift. PharmagoraPlus 2027 brings suppliers, pharmacists and health professionals together for two days of market activity in Paris.
Dates and venue for PharmagoraPlus 2027
PharmagoraPlus 2027 runs March 13 to 14, 2027 at Paris Expo Porte de Versailles. The event targets community pharmacists, health professionals and industry vendors.
Key figures for the event
Organizers report that more than 12,000 professionals attended the recent edition, with over 350 exhibitors and sponsors. The program has included 200 plus experts and roughly 100 conference sessions, highlighting the event’s scale for pharmacy stakeholders.
Program highlights and industry awards
Recent programs feature conferences on topics such as artificial intelligence in the pharmacy, micronutrition and patient loyalty, together with awards like the Pharmacy Trophies and Innovation Prize. The event also provides exhibitor showcases and a mobile app to navigate sessions and meetings.
How to prepare B2B prospecting at PharmagoraPlus 2027
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Define target segments. Separate community pharmacy, hospital pharmacy and distributor needs before scheduling meetings.
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Book short, focused meetings with exhibitors. Allocate 15 to 20 minutes per demo and keep time for ad hoc follow ups.
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Bring measurable use cases. Present outcomes such as workflow time savings or adherence improvements rather than abstract benefits.
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Use conference content to validate claims. Attend sessions on AI or medication management to incorporate current evidence into sales conversations.
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Record interactions immediately. A simple interest ranking and a brief note after each contact makes post-show follow up efficient.
What visitors and exhibitors should prioritize
Exhibitors should emphasize product integration with pharmacy workflows and clear return metrics. Buyers typically look for solutions that improve dispensary operations, patient counselling or inventory management.
Closing recommendation and official link
PharmagoraPlus 2027 reflects ongoing changes in pharmacy practice, particularly the adoption of digital tools and service diversification. If your plan is to meet pharmacy decision makers or launch pharmacy-oriented solutions, schedule targeted meetings and leverage technical sessions to sharpen your pitch. Official information and pre-registration are available at https://www.pharmagoraplus.com
