Southern Germany concentrates a dense seasonal calendar for equestrian professionals in February. Pferd Bodensee 2028 brings three days of commercial stands, live demonstrations and technical sessions aimed at breeders, trainers and equine service providers.
Practical information for 2028
Pferd Bodensee 2028 runs from 18 to 20 February at Messegelände Friedrichshafen. The layout includes exhibition halls, demonstration arenas and a schedule that mixes practical talks with show formats. Check the official site for ticket categories and opening hours.
Key numbers to note
The previous edition recorded 40,800 visitors and 507 exhibitors. The show hosted 270 horses, represented 41 breeds, delivered 400 talks and feature presentations, and included 20 acts in the gala program. Those figures underline the event’s scale in both trade and audience reach.
Sectors and exhibitor profile
The fair covers equestrian sport, horse breeding and stable management. Exhibitors range from saddle and stable equipment manufacturers to feed suppliers, veterinary services and training centers. This combination creates opportunities for companies offering technical products and operational solutions for horse operations.
Program highlights and show formats
The schedule mixes arena demonstrations with entertainment-led formats. Identified highlights include Liberty Stars Live and Das Magische Hufeisen within the gala framework, which inject show elements into a trade-oriented program. Practical demonstrations on handling and product trials run alongside these features.
B2B prospecting tips for exhibitors and visitors
Given 507 exhibitors and a high visitor turnout, prioritize outreach. Map potential partners before arrival and arrange on-site meetings at stands. Use demonstrations to approach attendees with a clear technical pitch focused on breeding, management or health solutions. Bring product specifications and reference cases to convert interactions into concrete follow-ups.
Closing recommendation and official link
Plan around the demonstration schedule and gala events to align commercial meetings with peak audience moments. Review the exhibitor list and session timetable on the official website to lock meetings and prepare material. Full information and ticketing are available at http://www.pferdbodensee.de
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