The equestrian product chain and sports apparel segments converge in Wels each spring to showcase new ranges and collections. PFERD 2026 takes place May 14 to 17, 2026 at Messe Wels and brings together industry professionals and enthusiasts focused on equestrian equipment and ridingwear.
Practical details and venue access
PFERD 2026 runs from May 14 to 17, 2026 at Messe Wels. The event site includes sections on travel and parking plus visitor opening hours. Exhibitor services and marketing options are listed for brands planning physical stands.
Exhibition areas and featured formats
The fair highlights product novelties, dedicated exhibition areas and a gallery. The program includes the show “Nacht der Pferde” with separate tickets and VIP table bookings. Exhibitor lists and the full program are scheduled to be published from April, enabling targeted planning ahead of the event.
Who attends and what they exhibit
PFERD 2026 focuses on riding equipment, sportswear for equestrians and related accessories. The audience comprises retailers, specialized shops, riding centers and consumers interested in equestrian fashion. Exhibitor services on the site cover stand design and marketing slots to present collections.
How to prepare your B2B approach
Define target contacts and tailor short value propositions for distributors and retailers. Prepare product samples and concise digital materials for quick sharing. Book stand services and consider advertising opportunities inside the venue to improve visibility with buying audiences. Use the April publication of exhibitors to schedule meetings and map walk routes inside the halls.
Notes for exhibitors and press
Exhibitor pages on the event site include registration forms, exhibitor portal guidance and stand construction contacts. The press section provides releases and image assets. Confirm technical services and marketing packages early to secure preferred locations and service levels.
If your company supplies equestrian gear or ridingwear, use the weeks before April to define objectives and meeting targets so you can act once exhibitor lists and program slots are live. Official information and ticketing are available at https://pferd-wels.at
