The Nordic optics market brings together technical innovation and retail solutions that set the industry agenda. Optikmassan 2027 takes place on 15 and 16 January in Stockholm and showcases suppliers of eyewear, lenses, diagnostic instruments and retail services for optical practices.
Dates, hours and venue
Optikmassan 2027 runs on Friday 15 January from 12:00 to 19:00 and Saturday 16 January from 10:00 to 16:00 at the Stockholm Waterfront Conference Centre. The event is organized by SOLF, Sveriges Optikleverantörers Förening, together with At Event Sweden AB.
What exhibitors bring to the floor
Exhibitors present optical lenses, frames and accessories, contact lenses and visual examination instruments. The show also includes software and service providers aimed at optical retail, enabling attendees to compare physical products with digital and operational solutions in the same visit.
Key themes at Optikmassan 2027
The exhibition layout highlights several focus areas. Attendees will find demonstrations of the latest optical technology, trends in functional frames and materials, research and development updates for clinical offerings, and digitalization with retail workflows in mind. E‑commerce platforms and omni channel solutions for stores are also featured.
B2B prospecting advice for the show
Prepare a target list of exhibitors and book short meetings for product demos that require hands‑on evaluation. Prioritize instrument and software demonstrations, prepare technical and commercial questions in advance and decide which lead information you need to capture at each stand. Follow up with concise messages referencing the demo and proposed next steps.
Practical tips for exhibitors and buyers
Exhibitors should focus on case based demos that compare performance and implementation costs. Buyers should prioritize stands offering instrument trials and retail software walkthroughs, and collect visual references of products for post event evaluation.
Closing recommendation
Optikmassan 2027 condenses the Nordic supply chain for optical practices into two intensive days. If you need to assess frames, lenses, clinical equipment or retail technology, structure your agenda around demos and meetings. Register and review exhibitors and schedules at https://optikmassan.se/ to plan your visit.
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