January opens the European optics calendar with Opti 2027 in Munich, a focused marketplace for brands, suppliers and practitioners in sight and hearing care. The show runs from 29 to 31 January 2027 at Fairground Messe München with opening hours set for professionals: Friday and Saturday 10:00 to 19:00, Sunday 10:00 to 17:00.
Practical information for Opti 2027 attendees
Opti 2027 takes place over three days at Fairground Messe München. The event site provides visitor registration, exhibitor lists and a brand directory that helps schedule meetings in advance. Opening hours and contact points for exhibitor and visitor support are published on the official pages.
Sectors and company profiles at Opti 2027
The trade show covers the full optics and design spectrum. Expect suppliers of lenses and frames, manufacturers of fittings and equipment, IT and POS solutions for optical retailers, accessories and low vision products. Hearing solutions and services for optical-hearing practices are also represented, creating a combined focus on visual and auditory health.
Opti SPHEARE and curated zones
Opti SPHEARE functions as the hub for hearing care within the fair. Exhibitors in this area present solutions for opticians and optical-auditory practices, highlighting devices and services for hearing compensation and practice workflows. The fair organises thematic areas to make it easier to locate suppliers by product group.
Preparing your B2B prospecting for Opti 2027
Start with the exhibitor directory to shortlist potential clients and partners. Book meetings early and assign clear roles to your team for demonstrations, negotiations and lead capture. Bring a concise sample range that showcases core products, plus technical sheets and logistics terms to speed up decisions on-site.
Set up a simple lead capture process and a follow-up schedule before you arrive. Use pre-event communications to secure meetings and to direct prospects to your stand. The event website and brand directory are practical tools for outreach and appointment setting.
Final note and next step
Opti 2027 concentrates technical offering and commercial interaction in a single venue. For teams targeting optics or hearing practices, focus on pre-booked meetings, targeted demonstrations and a fast post-show follow-up. Plan your agenda and contacts at the official event site to make the most of the three days http://www.opti.de/en
