The optics and visual health sector opens 2026 with a focus on design, retail solutions and wearable tech. Opti 2026 takes place from January 16 to 18 in Munich and brings together brands, distributors and suppliers serving optical practices and audiology.
What Opti 2026 brings to Munich
The show covers frames, lenses, diagnostic equipment, connected devices and retail solutions. Dedicated zones include opti VISIONARY for optical innovations, opti NEW SELECTION for emerging eyewear brands, opti SPHEARE addressing audiology business and opti SMART TECH for smart eyewear and wearables. These areas define where exhibitors and buyers should focus their schedules.
Practical information for exhibitors and visitors
The event is hosted at Messe München. The three-day format provides a venue map and business tools for scheduling meetings, enabling structured B2B interactions across the show floor.
Company profile and product focus
Opti 2026 assembles manufacturers of frames and lenses, distributors for optical retail, suppliers of diagnostic devices, IT solutions for shops and players from the hearing sector. The thematic layout allows companies to position offerings directly in front of optical retailers, purchasing managers and technical service providers.
Preparing commercial prospecting at Opti 2026
- Map the exhibition zones ahead of arrival. Target meetings in opti SMART TECH for connected solutions and opti NEW SELECTION for design-first eyewear.
- Segment leads by business type. Separate chains, independents and distributors to tailor your approach.
- Book meetings in advance. Use the fair’s scheduling tools to maximize on-site time at Messe München.
- Bring technical materials. Samples, spec sheets and demos are essential for devices and specialized lenses.
Startups and technology agenda
Opti offers specific startup and tech areas. opti VISIONARY and the start-up sections place emerging solutions in front of decision makers. opti SMART TECH gathers smart eyewear, hearables and connected solutions, facilitating contacts between technology innovators and optical buyers.
Final recommendation and official link
If your commercial plan targets optical retailers or introduces tech for practice and point of sale, organizing activity around Opti 2026 is a pragmatic step to generate sector contacts in January. Check operational details and registration on the official event website at https://www.opti.de to finalize your agenda and exhibition area.
