Soilless cultivation and vertical farming are driving demand for equipment makers and precision growers. Novel Farm 2027 brings those solutions to Pordenone as a thematic area within Aquafarm.
Dates and venue in Pordenone
Novel Farm 2027 takes place from 17 to 18 February 2027 at Pordenone Fiere. The exhibition center includes 9 pavilions with 30,000 square meters of indoor exhibition space and 70,000 square meters outdoors. Access to Novel Farm is reserved to industry operators and entry is free upon registration.
Sectors and company profiles on show
Exhibitors focus on agritech for indoor production, soilless systems, automation and environmental control. Product categories include LED lighting, substrates, irrigation systems and monitoring instrumentation. Novel Farm forms part of Aquafarm and is colocated with AlgaeFarm due to overlaps with aquaculture and algaculture topics.
Program and thematic areas
Conference programming and exhibition areas concentrate on deployable solutions for vertical farms and commercial hydroponics. The event portal publishes visitor and exhibitor information and a directory of confirmed companies. Demonstration zones feature practical techniques for off‑soil cultivation and operational case studies.
Key figures and exhibition context
Public materials for the Aquafarm circuit report 2,400 total visits for the 2025 edition. Pordenone Fiere provides the infrastructure to host multi‑area shows with nine pavilions and large outdoor space.
How to prepare B2B prospecting at Novel Farm 2027
Set specific contact goals before visiting. Target machinery manufacturers and environmental control suppliers that match your product or service. Prepare technical messages that reference metrics such as yield per square meter and energy consumption reductions. Visual material showing installed projects and performance data speeds up technical conversations with production managers.
Arrange meetings in advance using the exhibitor list on the event site. Use quieter demonstration slots for in‑depth talks and reserve midday hours for technical walkthroughs. Sales teams should carry technical sheets and comparison matrices to focus discussions on measurable performance.
Closing note and official link
Novel Farm 2027 in Pordenone concentrates practical solutions for soilless and vertical cultivation within the Aquafarm framework. For registration details and the exhibitor directory consult the official site http://www.novelfarmexpo.it and schedule meetings ahead of the show.
