The Dutch education calendar opens in January with a large professional fair focused on teaching staff and childcare providers. Not - National Education Exhibition 2027 runs from 19 to 23 January 2027 at Jaarbeurs Utrecht and brings together exhibitors and education professionals.
Dates and venue for Not - National Education Exhibition 2027
The event takes place at Jaarbeurs Utrecht between 19 and 23 January 2027. The venue hosts the exhibition halls, practical demonstration areas and the scheduled presentations, workshops and theatre sessions aimed at educators and childcare professionals.
Who attends and what is on show
The NOT targets professionals from early childhood care, out-of-school care, primary education and secondary education. Exhibitors present teaching materials, technological tools and services geared to classroom practice and centre management. The event information highlights a concentration of providers showing new educational resources and technologies.
Program highlights and practical zones at Jaarbeurs Utrecht
The program features short presentations, workshops and theatre-format sessions designed to deliver immediately applicable insights. Practical squares allow hands-on demonstrations of materials and pedagogical solutions. The organizer also offers group hospitality arrangements for teams who want to combine a study day with their visit.
How to prepare B2B prospecting at the NOT
- Target by segment. Focus outreach on school procurement officers and childcare coordinators that match your product profile.
- Use concise case-focused demos. Practical examples of implementation perform best in demo areas and short sessions.
- Schedule meetings during the fair. Reserve morning slots for demonstrations and afternoons for follow-up meetings with decision makers.
- Bring functional materials. Physical samples and concise one-pagers are useful if complemented by digital resources visitors can access later.
- Turn sessions into leads. Track attendees of relevant talks and approach interested professionals after the session.
Closing note and official link
Organising your agenda around the program and the practical demonstration areas will improve the outcomes of your commercial visits. Check program details, exhibitor lists and registration at http://www.not-online.nl and plan meetings in advance to make the most of the five days at Jaarbeurs Utrecht.
