Digital commerce is entering a new phase driven by AI and customer experience. Netcomm Forum 2027 takes place on April 21 to 22, 2027 in MiCo - Milano Congressi and brings together technology vendors, retailers and HR players working on e‑commerce transformation.
Venue and format at Netcomm Forum 2027
The event occupies meeting and exhibition spaces at MiCo - Milano Congressi. The setup combines plenary stages with thematic expo areas. Dedicated zones include AI showcases focused on retail applications and a Talent Village addressing organizational and skills change in digital commerce.
Sectors and company profiles present at Netcomm Forum 2027
Expect solutions across the commerce stack. Key areas represented are AI for marketing and operations, commerce platforms and marketplaces, retail technologies for stores, payment and fintech solutions, logistics and packaging, and consulting for omnichannel strategy. HRTech and training providers also feature due to the emphasis on emerging skills.
Program highlights and signature spaces
The agenda features the Netcomm AI Theatre to examine AI across the retail value chain. The Talent Village runs its second edition with a focus on HR and new roles for e‑commerce. The program also includes startup pitch sessions and the Netcomm Award Consumers Choice that recognizes e‑commerce quality based on consumer feedback. Formats range from plenary talks to workshops and case studies.
Key figures from recent editions
Public summaries of recent cycles show strong scale with 344 exhibitors and sponsors, 456 speakers, 225 conference sessions and 30k attendees. Those figures illustrate the professional reach and the variety of content available at the forum.
How to prepare B2B prospecting at Netcomm Forum 2027
Set clear targets by company and outcome. Map exhibitors in advance and request meetings with priority contacts. Prepare concise demos that highlight omnichannel use cases and measurable benefits for logistics and payments teams. Bring a small cross‑functional team with assigned roles for demos, negotiation and lead capture.
Use the Talent Village to connect with potential hires and partners in product and data teams. Prefer digital leave‑behind material accessible by QR and define next steps with deadlines and responsible persons to convert conversations into deals.
Closing thought and official link
Netcomm Forum 2027 is a practical environment to assess how AI and omnichannel practices impact customer experience and supply chains. If your business is evaluating technology adoption or talent strategies, prepare meetings and follow up plans ahead of time. Details on registration and sponsorship are available at http://www.netcommforum.it/eng
