The Nordic dog scene converges in Gothenburg from 3 to 6 January 2027 at the Swedish Exhibition & Congress Centre. My Dog 2027 brings together two dog shows, an accessory exhibition and a concentrated trade area for owners, breeders and retailers.
Dates and venue for My Dog 2027
My Dog 2027 runs from 3 to 6 January 2027 at the Swedish Exhibition & Congress Centre in Gothenburg. The event is organized by Västra Kennelklubben together with The Swedish Exhibition & Congress Centre.
What to expect at My Dog 2027
The program includes an International Dog Show and a National Dog Show. The International show awards CACIB and both shows provide certificates relevant to Swedish championships; the competitions also qualify for Crufts. Alongside the shows there is an Accessory Exhibition and trade stands selling products and services for dogs.
Key figures cited for My Dog 2027
The organizers indicate approximately 7,000 dogs will attend over the four days. That scale shapes visitor flows and the layout of exhibitors across halls.
Exhibitors and visitor profile
Exhibitors range from breeders and distributors to retailers focused on dog food, hygiene and accessories. The Accessory Exhibition concentrates companies offering retail-ready products while judges and breed club representatives attend the shows and official classifications.
How to approach B2B prospecting at My Dog 2027
- Check the accessory exhibitor list and the book a stand options on the event site to identify targets.
- Prioritize exhibitors by product line and breed relevance to streamline meetings.
- Schedule team shifts to cover peak times tied to the international and national shows.
- Bring product samples and concise technical sheets aimed at retail buyers and breeders.
- Use the My Pages feature on the site to save exhibitors and create a visiting plan.
Closing note with official link
My Dog 2027 concentrates commercial and competitive activity of the Nordic dog world in early January. For registration details, exhibitor lists and the competition schedule consult http://en.mydog.se. The practical tip for B2B visitors: target accessory exhibitors and arrange meetings outside prime judging hours to maintain focused conversations.
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