Digital retail increasingly relies on a multichannel playbook that combines marketplaces, owned shops and social commerce. MultichannelDay 2026 takes place on April 23, 2026 in Cologne and brings together retailers, brands and technical suppliers to discuss that mix. Below is a compact guide to who attends, the headline program and tactical advice for B2B prospecting during the single‑day event.
MultichannelDay 2026 Cologne practical details
The event runs on April 23, 2026 at RheinEnergieStadion. The schedule features multiple stages with sessions spread from morning to late afternoon, plus food service throughout the day. Attendees have access to all presentation stages and exhibition areas.
Who will attend MultichannelDay 2026
Marketplaces confirmed on site include Amazon, bol, CONRAD, eBay, GALAXUS, hood, limango, MediaMarktSaturn, OBI, OTTO, ShopApotheke and voelkner. Service providers and vendors listed include AMEX, billiger, DHL, FIEGE, JTL, PayPal, SAP, Shopware and SMARKETER. That combination covers marketplace operators, logistics partners, payments and marketing agencies.
Program highlights at MultichannelDay 2026
The event deploys four stages with over thirty talks and workshops. Notable items in the program are a session on Amazon by Markus Schöberl, a future of online commerce panel with FIEGE and PlentyONE participants, and a dedicated AI stage discussing opportunities and risks with speakers from SAP and AI specialists. Practical sessions cover performance advertising, VAT and accounting, community management and brand building.
Agenda spots to prioritise
- Marketplace strategies with multiple platform players present.
- AI and social commerce stage addressing TikTok Shop, Facebook Stores and Instagram Shopping.
- Agency matching slot to connect merchants with digital agencies and tech providers.
Key figures for the event
The program states approximately 2,000 participants, 120 exhibitors and 8,000 m² of exhibition space. The format concentrates exhibitions and content into a single intensive day with four content stages.
How to prospect and network at MultichannelDay 2026
Concrete steps that deliver results:
- Shortlist 8–12 target exhibitors from the attendee list and map them to session times. Arrive at their stand with a one‑line proposition and a technical contact reference.
- Lead with measurable outcomes when you pitch, for example delivery SLA improvements, cost per order or conversion uplifts, rather than vague promises.
- Attend the AI and marketplace panels to surface technical questions that lead to follow‑up meetings.
- Use the agency matching session to validate partners for integrations or paid media. Bring a concise brief with KPIs and timeline.
Closing reflection and official link
Multichannel strategies demand clarity on integrations and operational SLAs more than marketing slogans. If you will be negotiating marketplace terms or logistics contracts on April 23, prepare case data and technical constraints in advance. Check the full agenda and secure tickets at https://multichannelday.de so you can plan meetings and sessions for MultichannelDay 2026 in Cologne.
