The furniture market in Europe gathers in Bad Salzuflen from September 20 to 24, 2026. The event brings together manufacturers, suppliers and buyers interested in assortments for all sales channels.
Practical information about M.O.W. 2026 in Bad Salzuflen
M.O.W. 2026 will take place at the Messezentrum Bad Salzuflen. The fair covers 85,000 m2 across 17 halls. The organisers announce more than 500 exhibitors from over 40 nations and professional visitors from more than 60 countries. Entry, parking, catering and the shuttle service within the venue are free.
Official dates September 20 to 24, 2026. The event website includes maps and exhibitor listings to prepare business agendas.
Sectors and exhibitor profile at this edition
The offering covers all product ranges for home and decoration. Solutions are presented for traditional retail, online commerce and contract projects. In addition, there is a specific area dedicated to Outdoor Living under the brand M.O.W. olé and a platform for suppliers called M.O.W. Input located among the busiest areas.
Exhibitors include established brands and international firms with presence across different price ranges. The format makes the B2B focus and orientation towards professional buyers and purchasing decision-makers clear.
Key figures to plan your participation
- More than 500 exhibitors.
- Exhibitors from more than 40 nations.
- Professional visitors from more than 60 nations.
- 17 halls and 85,000 m2 of exhibition space.
These figures help to gauge commercial reach and select visit priorities according to market and the country of origin of suppliers.
How to prepare commercial prospecting at M.O.W. 2026
Plan objectives by customer segment. Divide your schedule into blocks by sales channel: specialised retail, online pure players and contract projects. Use the exhibitor list to mark manufacturers aligned with your offering and request meetings in advance.
Bring clear technical datasheets per product and standardized commercial terms to speed up ordering conversations. If you are looking for outdoor products prioritise the M.O.W. olé areas and note exhibitors located in adjacent halls to compare options on site.
For suppliers and B2B services the M.O.W. Input area concentrates relevant traffic. Place demonstration material and communications within reach to facilitate access for buyers operating at scale.
What makes this edition different and quick recommendations
The configuration of 17 halls and the international presence amplify the opportunity to compare assortments and terms. For visitors with tight schedules it is advisable to:
- Identify 10 priority exhibitors and set meeting times.
- Prepare two negotiation levels: pilot conditions and framework conditions.
- Reserve time to visit M.O.W. olé if the outdoor offering is strategic.
End the day with a review of contacts and assignment of follow-up tasks.
Closing and official link
M.O.W. 2026 maintains the focus on the B2B furniture chain supported by significant space and international representation. If your goal is to compare assortments and finalise agreements with international manufacturers consult the maps and exhibitor list at https://www.mow.de and prioritise meetings with samples and clear terms to close deals at the venue.
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