Aftermarket operations face pressure from digitization and supply chain shifts. Motortec 2025 lands amid those changes with a focus on parts, workshop equipment and diagnostic solutions.
Dates and scope of Motortec 2025
Motortec 2025 runs from 23 to 26 April in Madrid. The organizer posts event schedules and exhibitor lists on the official site, where press and accreditation details are also available.
Key figures for this edition
Organizers report 65,000 attendees, 710 exhibitors and 600 speakers at Motortec 2025. Those numbers frame the event’s commercial scale and help plan staffing and lead capture efforts.
Companies and solutions on display
Expect manufacturers of spare parts, distributors, tool makers, workshop equipment suppliers and providers of vehicle diagnostic systems. The mix includes both product brands and providers of workshop management and parts logistics services.
How to prepare B2B prospecting at Motortec 2025
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Prioritize three core product lines and prepare concise technical sheets in PDF for quick sharing. Offer digital versions via tablet and a shared file link for fast follow-up.
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Set daily targets: count of face-to-face meetings, demos and qualified leads. Use a basic scoring sheet to rank leads after the event.
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Time demos to eight minutes maximum. Buyers often have limited availability; a focused demo increases chances of securing follow-up meetings.
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Capture interest on the spot with fast forms, QR codes linked to a landing page and an owner-assigned system for each lead.
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Coordinate with distributors and partners beforehand. Joint meeting slots reduce negotiation time during the fair and speed up deal closure.
Practical tips for professional visitors
Block calendar slots for meetings and product reviews. Assign roles within your team for demo, negotiation and contact capture. Ensure access to up-to-date price lists and digital catalogs; immediate access to commercial data accelerates decision making.
Closing note
For aftermarket suppliers Motortec 2025 concentrates buyers and distributors active in Spain and the region. Arrive with compact technical material, a rapid lead qualification process and a calendar of confirmed meetings. Check exhibitor lists and logistical details at the official site https://www.ifema.es/motortec to finalize your planning.
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