The year-end equestrian calendar places a mixed public and professional show in Hanover this December. Mimamo 2026 runs from 3 to 6 December 2026 in Hanover and blends entertainment with learning for riders and horse lovers. Below are the operational facts and pragmatic advice for commercial teams preparing to attend.
Dates and venue for Mimamo 2026 in Hanover
Mimamo 2026 is scheduled at Deutsche Messe Hannover. The fair used seven halls in the recent edition and unfolded over four days, maintaining a steady flow of visitors across the weekend.
Key numbers that affect commercial planning
Attendance and exhibitor counts set expectations for lead generation and logistics. The event recorded roughly 50,000 visitors and over 470 exhibitors in the previous edition. These figures should guide stand staffing, meeting slots and printed material volumes.
Exhibitor mix and industry focus at Mimamo 2026
Exhibitors cover stable equipment, equine nutrition, riding gear and services related to horse health and maintenance. The last event included suppliers of riding surfaces, feed brands and specialist insurers alongside retailers and service providers, concentrating relevant categories in contiguous halls for efficient buyer routing.
Program elements and headline shows
The schedule includes MiMaMo, a family-oriented pony and children show, and Nacht der Pferde, an evening equine spectacle. The event is structured in three thematic strands: an EXPO zone for products and shopping, an EDUCATION area with training sessions and masterclasses, and EXPERIENCE with live demonstrations and event days. Show tickets are available via ticketmaster.
Commercial prospecting tips for Mimamo 2026
- Target meetings with exhibitors in equine nutrition and stable technology if your sales focus those segments. Exhibitor lists are useful to preselect decision makers.
- Reserve time to visit EXPERIENCE areas where product demonstrations take place. Seeing equipment in use supports technical conversations.
- Bring concise product sheets and a small selection of samples. With visitor levels in the recorded range, quick, clear collateral helps capture interest.
- Secure show tickets early when you plan to engage prospects during headline performances. Tickets for MiMaMo and Nacht der Pferde are sold through ticketmaster.
Final note and where to check details
Mimamo 2026 pairs family-friendly shows with a practical trade environment for companies in riding and stable supplies. For exhibitor lists, program details and ticketing consult the official event page at http://www.pferdundjagd.com/en/shows/mimamo
