Three days in Cannes focused on the music and media business. Midem 2027 runs at the Palais des Festivals de Cannes from January 19 to 21 and brings together initiatives aimed at professionals in audiovisual and media industries.
Practical information for Midem 2027
The event is scheduled from January 19 to 21 at the Palais des Festivals de Cannes. Practical sections on the official site include tickets, FAQ and participant services. An official app is available to access schedules and event updates.
Industries and company profiles at Midem 2027
Attendees include record labels, music publishers, streaming platforms, broadcasters and production companies. The presence of startup-focused areas signals interest from technology providers for audio, rights management firms and sync agencies, making the event relevant for B2B vendors.
Key program elements announced
Program highlights listed on the event platform include a Startup Village, the Startup Challenge, the Midem Awards and the Road to MIDEM III initiative. The official channels publish news and practical information on sessions and special activities.
Sales prospecting tactics for Midem 2027
Set daily targets and segment prospects by role and buying process. Use the event app to pinpoint companies to approach and prepare a concise pitch of 45 to 60 seconds that states the value and a concrete use case.
Bring a digital sales pack with case studies, demo links and a clear list of collaboration proposals. When booking meetings, state the goal for the meeting and a measurable next step such as a demo, pilot or commercial proposal.
During conversations, ask direct questions about budgets and decision timelines. Log leads in your CRM at day end to enable timely follow up after the event.
Closing note and official link
For companies active in music, broadcasting or content monetization, Midem 2027 is an opportunity to combine scheduled meetings with discovery of new business paths. Plan logistics and appointments through the official site http://www.midem.com to maximize your time in Cannes.
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