Autumn is when running brands finalise seasonal drops and outlet opportunities, and in Frankfurt that activity condenses across three days at Marathonmall 2026. The sports trade fair linked to the Mainova Frankfurt Marathon brings together shoe makers, apparel suppliers and nutrition companies aiming for direct contact with runners and buyers.
Dates and venue for Marathonmall 2026
Marathonmall 2026 runs from 23 to 25 October at Messe Frankfurt, occupying Hall 1 Level 2. The exhibition covers 2,600 square meters. Opening hours are Friday 12:00 to 19:00, Saturday 10:00 to 19:00 and Sunday 07:00 to 17:00.
Sectors and exhibitor profile at Marathonmall 2026
Nearly 100 exhibitors display running shoes, technical apparel, training equipment, supplements, sports medicine services and active tourism offers. The mix of consumer brands and specialised suppliers facilitates on-the-spot comparison of collections and commercial conversations with retail buyers.
Key figures
45,000 visitors and about 100 exhibitors share the 2,600 m2 space. Bib pick-up is located within the same halls, which increases footfall throughout the weekend.
B2B prospecting tactics for Marathonmall 2026
Prepare before the fair
- Map target exhibitors and request preferred meeting slots. Friday is typically better for in-depth conversations.
- Build short product sheets and digital lead-capture forms to register contacts immediately.
Engaging at the stand
- Focus discussions on measurable product attributes such as weight, materials or performance metrics relevant to runners.
- Offer clear next steps: sample shipments, provisional purchase terms and delivery windows.
On-the-ground efficiency
- Use low-traffic hours for demos and fitting sessions. Sunday mornings coincide with race activities and show higher throughput.
Practical information for professional visitors
Marathonmall combines bib distribution with retail and advisory stands. The compact footprint supports repeated brief meetings and side-by-side product evaluation. Organisers can be contacted via motion events GmbH for exhibitor services.
Closing recommendation
Marathonmall 2026 bundles the running category into a concentrated commercial cycle on 2,600 square meters, useful for sourcing, benchmarking and closing short procurement cycles. Plan meetings in advance, prioritise physical samples and centralise lead capture to convert contacts into orders. Full programme details and participation terms are available at https://www.frankfurt-marathon.com/programm/marathonmall.
