Late November brings producers and importers of wine and spirits to Thessaloniki. Map of Flavours 2026 runs from 28 to 30 November at the Loannis Vellidis Congress Centre with dedicated time slots for trade and general audiences.
Practical dates and venue
Map of Flavours 2026 opens Saturday 28 and Sunday 29 from 12:00 to 20:00, and Monday 30 from 12:00 to 16:00. The schedule includes extended hours aimed at strengthening the trade component. Venue is the Loannis Vellidis Congress Centre in Thessaloniki.
Exhibitors and audience profile
The fair is focused on wines and spirits. Exhibitors include winemakers, distillers and wine importers. The format mixes tastings for consumers with a free-access window reserved for trade professionals, distributors and hospitality buyers.
Program highlights and parallel events
The 2026 edition features parallel events and tasting areas across the venue. The arrangement of trade-specific hours simplifies planning for commercial meetings and comparative tastings of product portfolios.
Actionable prospecting steps for sales teams
- Prioritize meetings. Identify target importers and distributors in advance and schedule focused 20–30 minute sessions.
- Prepare representative samples and technical sheets in English and, where possible, local language.
- Design concise tastings that communicate commercial benefits, packaging formats and delivery conditions.
- Follow up within 72 hours with concrete offers and logistics options.
These measures help convert booth conversations into measurable commercial opportunities.
What Map of Flavours 2026 means for market development
The mix of producers and importers, combined with trade-oriented hours, shortens negotiation cycles and supports validation of export-ready SKUs. For teams expanding in northern Greece the event is useful to confirm pricing, minimum order quantities and delivery windows.
For schedule details and registration consult the official site at http://mapofflavours.gr/en/home. My final recommendation is practical: lock meetings with priority importers before arrival and prepare documentation that answers logistics and pricing questions immediately.
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