Retail buyers and interior retailers often use autumn fairs to set their Christmas assortments. Magia de invierno brings that seasonal search to the Orangerie in Kassel with a strong emphasis on handmade decoration and festive atmosphere.
Dates and venue in Kassel
Magia de invierno (Winterzauber) 2026 runs from 5 to 8 November at the Orangerie, Auedamm 20B, 34121 Kassel. The organizer also lists a second weekend from 12 to 14 November. Opening hours are Thursday 14:00 to 20:00, Friday and Saturday 12:00 to 21:00, Sunday 11:00 to 19:00.
What the 120 exhibitors show
The fair gathers stalls focused on Christmas decoration, winter floristry and traditional crafts. Offerings include candles, advent arrangements, Christmas cards, nativity figures and seasonal décor items. Food stands complement product displays with classic sweets and hot dishes suitable for retail buyers evaluating food pairings or event menus.
Program highlights and evening atmosphere
At dusk the Orangerie hosts atmospheric illumination together with walking acts and costumed performers. The daily supporting program features a historic carousel and a photobus. The culinary range spans from roasted almonds and stollen to heartier dishes such as rouladen and gulasch, extending visitor stays and engagement with exhibitors.
Numbers and logistics
Organizers list roughly 120 exhibitors. Tickets are available on site and online with a presale rate of 10.00 euros until one day before opening, full price 12.00 euros, reduced 10.00 euros, and free entry for under 18s accompanied by a guardian. Group rates apply from 20 people at 10.00 euros per person.
Parking is signposted along Auedamm with several nearby car parks and a free shuttle from the Messe parking area running every 15 minutes. The venue provides accessible toilets and card payment options.
Practical tips for B2B prospecting
- Bring printed samples and immediate links to online catalogues to speed up purchasing decisions.
- Schedule meetings during daylight hours to inspect product quality away from evening crowds.
- Use the food stalls and ambient displays as examples for cross merchandising and in-store staging.
- Prepare pricing for single units and bundled lots, a format many small retailers prefer.
Closing note and official link
For retailers defining their holiday ranges, the fair is a concentrated way to compare styles and suppliers in one themed setting. Tickets and full event details are published at the official site https://www.gartenfestivals.de/winterzauber-kassel
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