The European licensing and brand extension market stages a concentrated exchange of deals and partnerships in October 2026. Brand Licensing Europe brings together brand owners, retailers and manufacturers for three days of focused business activity in London.
Dates and venue for London Brand Licensing Europe 2026
The show runs from 6 to 8 October 2026 at ExCeL London. Opening hours are Tuesday 6 and Wednesday 7 from 09:00 to 17:00 and Thursday 8 from 09:00 to 16:00. The venue address is 1 Western Gateway, Royal Victoria Dock, E16 1XL and the event provides tools to register and book meetings.
Companies and attendee profiles at BLE 2026
Official information identifies brand owners, licensees, retailers and manufacturers as the core audience. The event includes an exhibitor list and a brand directory to locate specific properties and companies present at the show.
Program features and on-site tools
BLE offers meetings and networking features, a floorplan, exhibitor list and brand directory. There are distinct tracks for retailers including a retail mentoring programme and options to apply to speak or sponsor. These tools are intended to help plan one-to-one conversations and showcase brand propositions.
Practical B2B prospecting for the show
- Target your list using the exhibitor list and brand directory. Identify the brand owners aligned with your categories.
- Book meetings in advance through the event platform. Allocate time slots for decision makers and follow-up contacts.
- Prepare a concise licensing one-pager with territories, royalty expectations and lead times. Keep legal terms clear and simple.
- Bring compact visual assets such as mockups and high-quality PDFs to show brand application quickly.
- Set measurable objectives per meeting so next steps are clear whether pursuing a licence, distribution deal or pilot.
These actions focus on turning short face-to-face slots into concrete follow ups using the show’s planning tools.
Organizer and practical notes
Brand Licensing Europe is delivered by Informa Markets and the Global Licensing Group. The event structure includes exhibitor resources, agenda planning and options for sponsors to increase visibility on the floor.
Closing thought and official link
For companies working with licensed consumer goods, preparing meetings and assets before arrival will determine the productivity of three intensive days at ExCeL. Check registration, exhibitor information and meeting tools at the official site http://www.brandlicensing.eu and align your approach to the brands and retailers attending.
