Intralogistics gathers system integrators, equipment makers and operators seeking practical automation and sustainability solutions. Logistica 2026 runs from 3 to 5 November 2026 at Jaarbeurs Utrecht and positions itself as a showcase for warehouse hardware and software.
Practical information for Logistica 2026
Dates are confirmed for 3 to 5 November 2026 and the venue is Jaarbeurs Utrecht. The event site provides sections for visiting, exhibiting and checking the exhibitor list. Preparation materials for exhibitors include a promotional kit and participation guides.
Who exhibits and what to expect on the floor
The exhibitor profile centers on intralogistics technologies. Expect suppliers of material handling equipment, WMS and TMS vendors, automation integrators and logistics consultancies. The event material highlights opportunities to launch products and increase visibility across the Benelux market.
How to prepare B2B outreach for Logistica 2026
- Target mapping. Define the buyer roles you need to reach such as operations managers and heads of supply chain.
- Value messaging. Focus demos on measurable productivity or sustainability gains and include integration proof points for WMS.
- Meeting schedule. Book meetings with companies listed in the exhibitor directory before the show.
- Demo readiness. Plan short repeatable demos that show cycle times and operational impact.
- Post-show cadence. Set follow-up sequences at 7, 21 and 45 days to convert interest into qualified opportunities.
These steps help both smaller solution providers and established vendors take commercial advantage of Logistica 2026.
What the organizer provides to exhibitors
Organizers promote participation with practical benefits such as lead generation, brand exposure and product launches. Resources available include exhibitor guides, promotional kits and support from the trade fair team. Contact points listed by the organizer include Bowie Elbers and Iris Janssen at Jaarbeurs for commercial enquiries.
On-site tactics to capture business
Prioritize live demonstrations over static displays and ensure easy access to technical staff for integration questions. Use demo schedules to draw repeat visitors and collect structured data at each interaction. Combine closed meetings with open demos to balance lead volume and qualification.
Logistica 2026 offers a concentrated environment to validate intralogistics solutions in the Benelux market. Plan meetings and demos in advance and review exhibitor information on the official page http://www.loginext.nl/en/logistica-next to secure the slots that matter most in Utrecht.
