European education is accelerating the adoption of AI and immersive training methods. Learntec Karlsruhe 2026 takes place from 5 to 7 May 2026 in Rheinstetten and gathers suppliers and practitioners of digital learning for schools, universities and companies.
What to expect at Learntec Karlsruhe 2026
The event combines a trade fair and an international congress. The agenda highlights thematic areas such as school@LEARNTEC and university@LEARNTEC, a Corporate Learning sector, an AR/VR Area for immersive experiences and a Start-up Area for early-stage vendors. The xChange initiative runs alongside the main programme.
Practical information and venue
The event is hosted at Messe Karlsruhe/Rheinstetten from 5 to 7 May 2026. Ticketing is structured with separate options for fair access, congress passes and special sessions such as the xChange day.
Programme focus and notable strands
Congress sessions include discussions under the theme AI Readiness aimed at organisational preparedness for artificial intelligence. The fair showcases applied solutions ranging from authoring tools and learning analytics to integrations with existing LMS platforms. The event also references the Deutscher E-Learning Award delina with winners from 2026.
B2B outreach tactics for Learntec Karlsruhe 2026
- Segment targets into three buyer personas: corporate learning managers, higher education innovation leads and school IT coordinators. Tailor messages to their procurement cycles.
- Design product demos under 3 minutes that highlight measurable outcomes and two concise case studies per persona. Clarity on implementation steps beats abstract promises.
- Use QR codes linking to technical one-pagers and short demo videos to accelerate post-event evaluation.
- Offer 20-minute meeting slots and reserve demo windows at the stand to reduce scheduling friction.
- Bring a technical contact able to discuss integrations and data flows with clients who evaluate solutions from an IT perspective.
Navigation tips on the show floor
Focus first on exhibitors in Corporate Learning and the AR/VR Area to identify suppliers with pilots or live deployments. Prioritise vendors that provide clear integration pathways with LMS and HR systems and that present concrete metrics on learner engagement or performance.
Closing thought and official link
Approach Learntec Karlsruhe 2026 with a shortlist of targets and a compact technical pitch for each. Check programmes, exhibitor lists and ticket options at https://www.learntec.de and align your stand and meeting plan to slots that allow follow up with decision makers.
