Digital learning and artificial intelligence are reshaping how institutions and companies train people. Learntec concentrates three days of practical technology demonstrations and strategic exchange in February.
What Learntec 2027 brings to Karlsruhe
Learntec 2027 takes place from 2 to 4 February at Messe Karlsruhe and combines a trade fair with an international convention. The event highlights applied AI in learning, immersive AR and VR formats and solutions for corporate training. Its format is geared to buyers and decision makers from schools, universities and enterprises seeking tangible tools and vendor engagement.
Thematic areas and show zones
The event layout organises offerings by target group. school@LEARNTEC addresses solutions for K–12 education while university@LEARNTEC covers higher education applications. The Corporate Learning strand focuses on workplace learning technologies. A dedicated AR/VR Area demonstrates immersive learning scenarios and a Start-up Area showcases emerging vendors. The international convention complements the exhibition with expert sessions on learning trends.
Tactical approach to B2B prospecting at Learntec 2027
-
Map exhibitors to your buyer personas. Use the event sectors to shortlist companies that match your procurement criteria and learning objectives.
-
Lock meetings before arrival. Sending concise meeting proposals with a clear value proposition and desired outcome increases acceptance rates.
-
Bring proof points and demos. In a technology-driven environment, working prototypes and short use-case videos outperform long brochures.
-
Organise your team by function. Assign roles for demonstrations, commercial talks and lead capture to keep conversations focused and efficient.
-
Schedule post-event follow-ups. Capture commitments on the spot and translate them into a timetable for next steps to keep momentum after Learntec 2027.
Practical details at Messe Karlsruhe
Messe Karlsruhe hosts the exhibition and convention over the three dates indicated. The official site includes exhibitor lists, hall plans and the programme schedule. Logistics and access information help plan travel and on-site movement between exhibition halls and conference rooms.
Closing note and link
For companies operating at the intersection of education and technology, entering Learntec 2027 with a segmented agenda and demo-ready materials will make on-site meetings more productive. Find exhibitor lists, registration and programme details at the official website http://www.learntec.de/en
