The holiday crafting audience concentrates in mid-November in Freiburg. Kreativ freiburg WINTERZAUBER 2026 runs from 14 to 15 November 2026 at Messe Freiburg and brings together over 125 exhibitors focused on seasonal gifts and decorative crafts.
Dates and venue at Messe Freiburg
Opening hours are Saturday 14 November from 10 to 18 and Sunday 15 November from 10 to 17. The fair takes place in Hall 3 of Messe Freiburg. On-site parking is available for a fixed fee as published by the organiser.
Exhibition areas and exhibitor profile
Exhibitors cover crafting and painting materials, textile and fashion items, and kitchen and baking sections. A marketplace labelled Mit Liebe selbst gemacht hosts handcrafted gift producers. The exhibitor list exceeds 125 participants, offering a broad range of artisanal and product-led stands suitable for holiday shoppers.
Workshops and special activities
Workshops are central to the event and address children, teenagers and adults. Sessions include holiday origami, candle making, collage work and similar hands-on formats. Workshops are run by exhibitors, artists and workshop educators and are scheduled across both days with varying content. Author Veronika Hug appears on 14 and 15 November with her sock world record initiative, adding a high-profile activity to the programme.
Numbers and audience
The 2025 edition gathered nearly 6,000 visitors, which frames the 2026 edition as a regionally significant retail opportunity for small manufacturers, studio brands and local retailers targeting the festive buying period.
Practical prospecting steps for exhibitors
- Design a seasonal display that shows products in gifting context and offers ready-to-buy bundles.
- Run small ticketed workshops to convert attendees into qualified leads while demonstrating product use.
- Implement simple digital lead capture with explicit consent and a follow-up sequence tailored to purchase interest.
- Publish a visible demo timetable so visitors know when to return and interact with products.
- Ensure staff rotation and clear payment flows to handle peak visitor flows efficiently.
Final recommendation with link
Kreativ freiburg WINTERZAUBER 2026 concentrates product-led stands and hands-on activity that perform well during the Christmas shopping window. Prepare demonstrable samples, a lead capture process and a short demo schedule to capitalise on footfall. Find tickets, exhibitor information and the full programme on the official site at https://www.kreativ-freiburg.de
