Apple production in South Tyrol shapes local agriculture and each November Bolzano hosts Interpoma 2026 to gather the industry around cultivation, storage and marketing. The three-day event combines exhibition halls with technical tours and thematic programs.
Dates and venue for Interpoma 2026
Interpoma 2026 runs from 25 to 27 November 2026 at Fiera Bolzano. The format pairs the fair with a congress and site visits across the region.
Exhibitors and attendee profile at Interpoma 2026
Available figures list over 400 exhibitors and roughly 16,000 professional attendees from a wide set of countries. Exhibitors span machinery manufacturers, postharvest equipment suppliers, spraying technology providers and logistics companies for fresh produce.
Key program elements this edition
The Interpoma Congress focuses on spraying technology and Latin America on 26 and 27 November. Complementary features include Interpoma Tours to local orchards, The Orchard of the Future showcasing practical orchard applications, and the Interpoma Award for sustainable innovations.
Key numbers for Interpoma 2026
Reference figures for this edition include 3 days of activity, 400 exhibitors and 16,000 apple professionals. Past editions also registered around 100 international journalists and participants from about 60 countries.
How to prepare B2B prospecting at Interpoma 2026
Pre-event scheduling
- Use Interpoma Business Match to prebook meetings and prioritize decision makers. Structured time slots increase meeting conversion.
- Define target segments by role. Focus efforts on orchard owners, postharvest managers and procurement teams.
Collateral and messaging
- Prepare technical sheets highlighting measurable outcomes such as shelf life improvements and treatment calibration data.
- Provide digital catalogs and QR links to product pages to speed buyer comparison on site.
Demos and technical proof
- If exhibiting machinery, schedule compact demos with clear timing. Tour participants are more likely to convert after seeing equipment in operation.
- For spraying solutions show protocols and empirical results. The spraying technology sessions will centralize interested buyers.
Operational networking
- Reserve specific staff for prearranged meetings while others manage walk-in traffic. A clear division of roles shortens decision cycles.
- Use congress sessions and thematic stands to gather qualified leads and book follow-up calls.
Closing note and official link
Interpoma 2026 concentrates activity on the apple value chain from orchard to market. Organize participation around technical demonstrations and prebooked meetings if your product addresses crop performance, postharvest handling or cold chain logistics. Full event information, tickets and program details are available at the official site http://www.fierabolzano.it/en/interpoma
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