European potato supply chains concentrate sourcing and procurement decisions in a few sector events each year. Interpom | Primeurs 2026 takes place from 29 November to 1 December in Kortrijk and brings together the full potato chain under one roof.
Practical information for Interpom | Primeurs 2026
The event runs 29 November to 1 December with daily opening hours from 09.30 until 18.00. The venue is Kortrijk Xpo and the event platform provides exhibitor lists, product pages and floor plans to plan visits efficiently.
Who attends and who exhibits
The fair covers growing, processing and marketing. The exhibitor list includes growers, contractors, processors, packers and buyers and traders of fresh and processed potatoes. The event features 332 exhibitors from 15 countries and attracts 24.000 visitors from 60 countries across 35.000 m² of indoor exhibition space. These figures frame a concentrated commercial environment for manufacturers of harvesting machines, processing lines, packaging and cold chain solutions.
Program elements to prioritise
The programme highlights include innovation tours and curated product discovery tools for visitors. The online exhibitor portal lets buyers shortlist companies by product and schedule meetings, which helps turn a general visit into a targeted commercial campaign.
B2B prospecting tactics for exhibitors
Efficient prospecting at Interpom | Primeurs 2026 depends on prior segmentation and tight timing. Practical tactics
- Use the exhibitor and product lists to create a priority meeting grid.
- Have technical data sheets and quick digital follow ups ready for immediate delivery.
- Prepare concise value statements focused on cost or yield improvements for processors or packers.
- Invite selected buyers to Innovation Tours as a way to frame demonstrations and capture attention.
Applying these tactics shortens sales cycles and clarifies next steps after face to face meetings.
Using event metrics in your commercial plan
With 332 exhibitors and 24.000 visitors from 60 countries across 35.000 m², segmentation matters. Target buyers and traders if your goal is export growth. Focus on processors and packers when selling equipment or automation. The event scale allows for market testing and collecting comparative feedback across suppliers.
Closing note and official reference
Interpom | Primeurs 2026 gathers the potato sector at Kortrijk Xpo from 29 November to 1 December. For exhibitor lists, visitor planning and registration use the official site http://www.interpom.be/en/home/#.X0Nqksj7SUk and align your schedule around the exhibitor portal to maximise contact efficiency.
