Late October in Prague concentrates a broad cross‑section of the European tuning and motorsport scene. International Prague Car Festival 2026 groups modified cars, racing machinery and classics across themed halls and a large outdoor arena, which helps target specific buyer profiles.
Dates and venue for International Prague Car Festival 2026
The event runs 31 October to 1 November 2026 at PVA Letnany - Prague Exhibition Centre Letnany. Opening hours are 10:00 to 18:00 on 31 October and 10:00 to 17:00 on 1 November. Parking around the venue is managed by third parties and there is a P+R option at Letňany metro.
Key figures for the edition
Published figures include an exhibition area of 38 000 m2 and over 1 100 cars and motorcycles on display. The festival lists 38 000 attendees and 1 000 exhibitors. Organizers also cite 20 plus notable guests and several dedicated exhibition zones.
Main zones and what they showcase
The layout separates audiences and suppliers by theme, making it easier to find the right partners. Highlights include:
- Eibach Tuning Expo with more than 750 unique exhibits, aftermarket suppliers and detailing specialists.
- Liqui Moly Racing Expo showcasing about 150 exclusive racing exhibits and live outdoor action in the Liqui Moly Arena.
- Spies Hecker Classic Expo featuring over 150 historic cars and motorcycles from prewar models to the 1990s.
- Sherlog Automotive Expo focused on new and nearly new vehicle sales, accessories and workshop equipment in hall 3.
Complementary activities include auctions of historic cars, club meetups and outdoor demonstrations.
Preparing B2B prospecting at the festival
Make the two days count with a focused plan. Practical steps:
- Map contacts by pavilion. Target Eibach Tuning Expo for customisation suppliers and Liqui Moly Racing Expo for competition teams and service providers.
- Bring technical data and product samples in compact form. For components or consumables, visual specifications speed decision making.
- Schedule short meetings near exhibitor areas and the outdoor arena. Outdoor demos attract a specialised audience useful for quick technical conversations.
- Include time for outdoor demonstrations if the product benefits from dynamic display. The Liqui Moly Arena and tuning meets are the visible hubs.
Arrive with a shortlist of priority leads and a clear one‑line offer; that approach converts brief encounters into follow ups.
Practical information for companies and visitors
Advance tickets grant faster entry. Standard tickets are single day passes. The venue offers paid on‑site parking and lower cost P+R parking by the metro. Owners of modified, racing or historic vehicles can register to participate in outdoor gatherings.
Closing recommendation and official link
Companies active in parts, workshop equipment or competition support should plan visits by pavilion and reserve time for outdoor activities. Full event details, accreditation and exhibitor instructions are available at http://www.praguecarfestival.cz where organisers publish updates and registration options.
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