Pressure on hotel technology to deliver revenue and operational gains has increased. From 13 to 15 April 2027 Barcelona hosts IHTF 2027, a forum aimed at senior hotel technology decision makers.
Dates and event format for IHTF 2027
IHTF 2027 runs from 13 to 15 April 2027. Sessions are designed for senior executives and provider meetings, with emphasis on real cases, ROI and industry data that inform purchase decisions.
Core topics on the programme
The agenda focuses on practical priorities for hotel performance. Key topics include AI strategy and operational use cases, cybersecurity and risk prevention, seamless digital guest journeys and in‑room tech, automation and labour economics, ancillary revenue and personalization, and sustainability through smart systems. Each session aims to deliver actionable insight for operators.
Exhibitors and attendee profile
The event brings together vendors of payments, revenue platforms, AI guest management, self check-in kiosks and finance automation tools. Attendees are senior leaders across IT, operations, revenue and marketing who make or influence technology investment decisions.
Key figures
Published figures for the event indicate 400+ attendees, 30+ exhibitors and 80% of attendees at Director level or higher. The mix is tailored to high-level buyer-seller conversations.
Practical advice for B2B prospecting
Approach IHTF 2027 with a clear commercial playbook:
- Map targets by role and pain point. Focus on CIOs and heads of revenue when your solution addresses operations, security or revenue uplift.
- Bring measurable case studies. One or two client examples with quantified savings or revenue lifts are persuasive.
- Schedule 1-to-1 meetings in advance and leave room for walk-up conversations.
- Keep demos short and outcome-focused. Clear, repeatable demonstrations outperform complex technical tours in a conference setting.
- Define post-event follow up with deadlines and owners to convert meetings into pipeline.
Final note and resource
For vendors and buyers evaluating partners in guest experience, automation or cybersecurity, IHTF 2027 concentrates relevant suppliers and senior buyers in one forum. The official link https://www.arena-international.com/event/ihtf/ contains the full programme and registration details for this edition.
