The global flower trade converges in the Netherlands every early November. IFTF returns to Vijfhuizen from 3 to 5 November 2026 at Expo Greater Amsterdam to gather the international floriculture chain for three intensive days.
Dates and venue for IFTF 2026
IFTF runs from 3 to 5 November 2026 at Expo Greater Amsterdam in Vijfhuizen. The show occupies five halls and concentrates a large portion of the sector’s face-to-face commercial activity within those three days.
Key figures and international reach
The 2026 edition is the 17th iteration of the show. In 2025 IFTF recorded more than 24,000 attendees in total and over 8,500 visitors from outside the European Union, reflecting its global scope. The official exhibitor count for 2026 lists 270 stands.
Companies and profiles present
Exhibitors include breeders and variety developers, growers, exporters and importers, wholesalers and professional buyers. Supporting sectors present on the floor cover packaging suppliers, logistics and cold-chain providers, certification bodies and technical service firms. National pavilions let buyers compare production regions in a single walkthrough.
Practical B2B prospecting tactics for the show
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Set three concrete goals
Define a primary commercial goal such as launching a new variety, securing a distribution trial, or solving a logistics constraint. Goals make it easier to prioritize meetings and booth visits.
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Bring technical datasheets
Provide product sheets covering vase life, postharvest conditioning, phytosanitary certificates and transport requirements. Clear technical data accelerates decisions about trials and purchases.
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Ask specific logistics questions
Clarify transit windows, cold-chain capacities and export packaging options. Logistics details often determine whether a commercial trial is feasible.
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Prepare concise partnership proposals
Short, step-based proposals with timelines and responsibilities help convert conversations into pilot projects.
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Balance scheduled and spontaneous meetings
Book key meetings in advance and leave time for unplanned encounters in aisles and pavilions. Valuable leads often start with an unexpected product sample.
Trends visible at IFTF
Sustainability and production efficiency run through much of the show. New varieties are presented alongside improved packaging and logistics solutions aimed at reducing losses and extending shelf life. Preserved and dyed flower collections appear alongside fresh assortments, broadening commercial offerings.
Advice for exhibitors
Three days on the floor require strict preparation. Bring samples in different presentation formats, ensure export and regulatory experts are available at the stand and confirm meetings with buyers before doors open. A clear follow-up plan after the show with deadlines and responsible contacts helps transform leads into contracts.
IFTF works as a market microscope: seeing flowers in person and discussing transport and handling directly shortens decision cycles that otherwise take weeks. For registration, floor plans and exhibitor details consult the official site at http://hppexhibitions.com/iftf. Presence at Expo Greater Amsterdam remains the fastest way to compare producing regions and conclude international floriculture deals.
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