Creativity, data and AI are reshaping how brands communicate and measure impact. Iab Forum Milano 2026 positions those themes in a two-day program aimed at marketing, advertising and tech professionals.
Practical information for Iab Forum Milano 2026
Dates and venue. The event runs on 28 and 29 October 2026 at MiCo - Milano Congressi with access through Gate 2 Allianz MiCo, Viale Eginardo, Parco City Life. The nearest metro stop is Portello MM5 and parking is available at the City Life shopping centre.
Tickets and format. Live access tickets are available with different pricing tiers and options to suit visitors and exhibitors.
Program and notable activities
The schedule includes a Main Conference with morning and afternoon sessions, themed stages covering AI, retail media and entertainment, plus more than 40 workshops. Special initiatives include the Retail Media Village and a structured Speed Date format for 30-minute business meetings with exhibiting companies.
Sessions take place across the Auditorium, Brown rooms and Tower Lounge and combine keynote talks with focused thematic tracks.
Sectors and company profile at the event
The event targets the marketing and advertising ecosystem, with significant representation from companies offering data-driven marketing platforms, retail media services, AI-powered content tools and agencies focused on creative and measurement.
The mix of creative leads, product owners and data managers makes the event relevant for commercial teams looking to operationalize audience strategies and measurement frameworks.
Key figures for the edition
Organizers list participation figures such as +19.500 attendees and +400 speakers. The exhibition spans 3.000 mq with over 50 exhibitors, supported by +70 sponsors and a program that includes 40+ workshops.
Prospecting and networking advice for attendees
Use the Speed Date slots to schedule focused 30-minute meetings and prepare a short value brief that highlights measurable outcomes. Prioritize exhibitors whose solutions plug into your stack and book workshop sessions that validate integration and measurement approaches.
In conversations, focus on concrete KPIs and technical integration rather than broad presentations. For retail media partners ask about first-party data flows, attribution and reporting capabilities.
Closing thought and official link
Iab Forum Milano 2026 brings together technical and creative conversations with formats geared toward immediate business follow-up. Check the daily agenda and ticketing on the official site http://www.iabforum.it to plan meetings and map the exhibitors relevant to your commercial roadmap.
