September 2026 gathers suppliers and operators across the attractions value chain in London for a concentrated week of meetings and product evaluations. IAAPA schedules the European expo from September 21 to 25 at ExCeL London.
Dates and venue in London
IAAPA Expo Europe 2026 runs September 21–25 at ExCeL London. The association provides learning resources and an event app called Connect+ to help exhibitors and visitors arrange meetings and access session content.
Types of companies attending Iaapa Expo Europe 2026
The expo attracts firms serving theme parks and attractions, family entertainment centers, water parks, museums and equipment manufacturers. Suppliers, consultants and operations-focused companies are part of the professional mix represented in official communications.
Educational formats and programming
IAAPA pairs the trade exhibition with educational offerings such as the IAAPA Learning Library and EDUSessions. Programs targeting early-career professionals and IAAPA Foundation initiatives are also part of the association’s lineup.
Practical prospecting steps for exhibitors
- Define buyer segments by facility type and tailor value propositions accordingly.
- Schedule meetings via Connect+ before arrival to secure demonstration slots.
- Focus demos on operational performance and maintenance profiles that matter to operators.
- Prepare short technical datasheets and case summaries for quick evaluation on the show floor.
- Set up a follow-up cadence and templates to send proposals in the week after the event.
Final note and link
IAAPA Expo Europe 2026 combines exhibition space with structured learning and tools to facilitate commercial meetings. For the official event page and registration details visit http://www.iaapa.org/expos/euro-attractions-show/home
